Bold Quotes

“The day before something is truly a breakthrough, it’s a crazy idea.” Trying out crazy ideas means bucking expert opinion and taking big risks. It means not being afraid to fail. Because you will fail. The road to bold is paved with failure, and this means having a strategy in place to handle risk and learn from mistakes is critical.”
― Peter H. Diamandis, Bold: How to Go Big, Create Wealth and Impact the World

“There’s an old saying in business: You’re the average of the five people you spend the most time with.”
― Peter H. Diamandis, Bold: How to Go Big, Create Wealth and Impact the World

“Right now, and for the first time ever, a passionate and committed individual has access to the technology, minds, and capital required to take on any challenge.”
― Peter H. Diamandis, Bold: How to Go Big, Create Wealth and Impact the World

“The road to bold is paved with failure, and this means having a strategy in place to handle risk and learn from mistakes is critical.”
― Peter H. Diamandis, Bold: How to Go Big, Create Wealth and Impact the World

“Market segmentation matters. “It’s critical to craft your message for a specific audience,”
― Peter H. Diamandis, Bold: How to Go Big, Create Wealth and Impact the World

“Massively up the amount of novelty in your life; the research shows that new environments and experiences are often the jumping-off point for new ideas (more opportunity for pattern recognition).”
― Peter H. Diamandis, Bold: How to Go Big, Create Wealth and Impact the World

“A 2013 report from the Oxford Martin School concludes that 45 percent of American jobs are at high risk of being taken by computers (AI and robots) within the next two decades.”
― Peter H. Diamandis, Bold: How to Go Big, Create Wealth and Impact the World

“Biotechnology isn’t just accelerating at the speed of Moore’s law, it’s accelerating at five times the speed of Moore’s law—doubling in power and halving in price every four months!”
― Peter H. Diamandis, Bold: How to Go Big, Create Wealth and Impact the World

“But in dozens and dozens of studies, Latham and Locke found that setting goals increased performance and productivity 11 to 25 percent.5 That’s quite a boost. If an eight-hour day is our baseline, that’s like getting two extra hours of work simply by building a mental frame (aka a goal) around the activity. But not every goal is the same. “We found that if you want the largest increase in motivation and productivity,” says Latham, “then big goals lead to the best outcomes. Big goals significantly outperform small goals, medium-sized goals, and vague goals. It comes down to attention and persistence—which are two of the most important factors in determining performance. Big goals help focus attention, and they make us more persistent. The result is we’re much more effective when we work, and much more willing to get up and try again when we fail.”
― Peter H. Diamandis, Bold: How to Go Big, Create Wealth and Impact the World

“The reason, I believe, is even if you fail in doing something ambitious, you usually succeed in doing something important.”
― Peter H. Diamandis, Bold: How to Go Big, Create Wealth and Impact the World

“The science shows that . . . typical twentieth-century carrot-and-stick motivators—things we consider somehow a “natural” part of human enterprise—can sometimes work. But they’re effective in only a surprisingly narrow band of circumstances. The science shows that “if-then” rewards . . . are not only ineffective in many situations, but can also crush the high-level, creative, conceptual abilities that are central to current and future economic and social progress. The science shows that the secret to high performance isn’t our biological drive (our survival needs) or our reward-and-punishment drive, but our third drive—our deep-seated desire to direct our own lives, to extend and expand our abilities, and to fill our life with purpose.”
― Peter H. Diamandis, Bold: How to Go Big, Create Wealth and Impact the World

“Creating a company with autonomy, mastery, and purpose as key values means creating a company built for speed. And this is no longer optional.”
― Peter H. Diamandis, Bold: How to Go Big, Create Wealth and Impact the World

“Have a healthy disregard for the impossible.”
― Peter H. Diamandis, Bold: How to Go Big, Create Wealth and Impact the World

“You’re not going to push ahead when it’s someone else’s mission. It needs to be yours.”
― Peter H. Diamandis, Bold: How to Go Big, Create Wealth and Impact the World

“While a 10x improvement is gargantuan, Teller has very specific reasons for aiming exactly that high. “You assume that going 10x bigger is going to be ten times harder,” he continues, “but often it’s literally easier to go bigger. Why should that be? It doesn’t feel intuitively right. But if you choose to make something 10 percent better, you are almost by definition signing up for the status quo—and trying to make it a little bit better. That means you start from the status quo, with all its existing assumptions, locked into the tools, technologies, and processes that you’re going to try to slightly improve. It means you’re putting yourself and your people into a smartness contest with everyone else in the world. Statistically, no matter the resources available, you’re not going to win. But if you sign up for moonshot thinking, if you sign up to make something 10x better, there is no chance of doing that with existing assumptions. You’re going to have to throw out the rule book. You’re going to have to perspective-shift and supplant all that smartness and resources with bravery and creativity.” This perspective shift is key. It encourages risk taking and enhances creativity while simultaneously guarding against the inevitable decline. Teller explains: “Even if you think you’re going to go ten times bigger, reality will eat into your 10x. It always does. There will be things that will be more expensive, some that are slower; others that you didn’t think were competitive will become competitive. If you shoot for 10x, you might only be at 2x by the time you’re done. But 2x is still amazing. On the other hand, if you only shoot for 2x [i.e., 200 percent], you’re only going to get 5 percent and it’s going to cost you the perspective shift that comes from aiming bigger.” Most critically here, this 10x strategy doesn’t hold true just for large corporations. “A start-up is simply a skunk works without the big company around it,” says Teller. “The upside is there’s no Borg to get sucked back into; the downside is you have no money. But that’s not a reason not to go after moonshots. I think the opposite is true. If you publicly state your big goal, if you vocally commit yourself to making more progress than is actually possible using normal methods, there’s no way back. In one fell swoop you’ve severed all ties between yourself and all the expert assumptions.” Thus entrepreneurs, by striving for truly huge goals, are tapping into the same creativity accelerant that Google uses to achieve such goals. That said, by itself, a willingness to take bigger risks”
― Peter H. Diamandis, Bold: How to Go Big, Create Wealth and Impact the World

“when Steve Jobs said that the goal of every entrepreneur should be to “put a dent in the universe”—he wasn’t talking about inventing the next Angry Birds.”
― Peter H. Diamandis, Bold: How to Go Big, Create Wealth and Impact the World

“Simplicity was really important to me. I wanted people to expend their creativity thinking about new things to design, not about how to work the machines.”
― Peter H. Diamandis, Bold: How to Go Big, Create Wealth and Impact the World

“The way I think about it, if you want to invent, if you want to do any innovation, anything new, you’re going to have failures because you need to experiment. I think the amount of useful invention you do is directly proportional to the number of experiments you can run per week per month per year. So if you’re going to increase the number of experiments, you’re also going to increase the number of failures.”
― Peter H. Diamandis, Bold: How to Go Big, Create Wealth and Impact the World

“>$900,000 worth of applications in a smart phone today”
― Peter H. Diamandis, Bold: How to Go Big, Create Wealth and Impact the World

“Skype demonetized long-distance telephony; Craigslist demonetized classified advertising; Napster demonetized the music industry. This list goes on and on. More critically, because demonetization is also deceptive, almost no one within those industries was prepared for such radical change.”
― Peter H. Diamandis, Bold: How to Go Big, Create Wealth and Impact the World

“To reach flow,” explains psychiatrist Ned Hallowell,22 “one must be willing to take risks.”
― Peter H. Diamandis, Bold: How to Go Big, Create Wealth and Impact the World

“Thus, on April 9, 2012, just three months after Kodak filed for bankruptcy, Instagram and its thirteen employees were bought by Facebook for $1 billion.20”
― Peter H. Diamandis, Bold: How to Go Big, Create Wealth and Impact the World

“Deception. What follows digitalization is deception, a period during which exponential growth goes mostly unnoticed. This happens because the doubling of small numbers often produces results so minuscule they are often mistaken for the plodder’s progress of linear growth. Imagine Kodak’s first digital camera with 0.01 megapixels doubling to 0.02, 0.02 to 0.04, 0.04 to 0.08. To the casual observer, these numbers all look like zero. Yet big change is on the horizon. Once these doublings break the whole-number barrier (become 1, 2, 4, 8, etc.), they are only twenty doublings away from a millionfold improvement, and only thirty doublings away from a billionfold improvement. It is at this stage that exponential growth, initially deceptive, starts becoming visibly disruptive.”
― Peter H. Diamandis, Bold: How to Go Big, Create Wealth and Impact the World

“The adjacent possible” is theoretical biologist Stuart Kauffman’s wonderful term for all the myriad paths unlocked by every novel discovery, the multitude of universes hidden inside something as simple as an idea. 27 Abundance is one of those simple ideas. Its time has come. It”
― Peter H. Diamandis, Bold: How to Go Big, Create Wealth and Impact the World

“It’s so hard to catch something that everybody already knows is hot,” says Bezos. “Instead, position yourself and wait for the wave to come to you. So then you ask, Position myself where? Position yourself with something that captures your curiosity, something that you’re missionary about. I tell people that when we acquire companies, I’m always trying to figure out: Is this person who leads this company a missionary or a mercenary? The missionary is building the product and building the service because they love the customer, because they love the product, because they love the service. The mercenary is building the product or service so that they can flip the company and make money. One of the great paradoxes is that the missionaries end up making more money than the mercenaries anyway. And so pick something that you are passionate about, that’s my number one piece of advice.”
― Peter H. Diamandis, Bold: How to Go Big, Create Wealth and Impact the World

“And this is one of the first things one learns from Musk’s example—he is relentless in his pursuit of the bold and, the bigger point, totally unfazed by scale. When he couldn’t get a job, he started a company. When Internet commerce stalled, he reinvented banking. When he couldn’t find decent launch services for his Martian greenhouse, he went into the rocket business. And as a kicker, because he never lost interest in the problem of energy, he started both an electric car and a solar energy company. It is also worth pointing out that Tesla is the first successful car company started in America in five decades and that SolarCity has become one of the nation’s largest residential solar providers.9 All told, in slightly less than a dozen years, Musk’s appetite for bold has created an empire worth about $30 billion.10 So what’s his secret? Musk has a few, but none are more important to him than passion and purpose. “I didn’t go into the rocket business, the car business, or the solar business thinking this is a great opportunity. I just thought, in order to make a difference, something needed to be done. I wanted to have an impact. I wanted to create something substantially better than what came before.”
― Peter H. Diamandis, Bold: How to Go Big, Create Wealth and Impact the World

“Peter’s Laws™ The Creed of the Persistent and Passionate Mind 1. If anything can go wrong, fix it! (To hell with Murphy!) 2. When given a choice—take both! 3. Multiple projects lead to multiple successes. 4. Start at the top, then work your way up. 5. Do it by the book . . . but be the author! 6. When forced to compromise, ask for more. 7. If you can’t win, change the rules. 8. If you can’t change the rules, then ignore them. 9. Perfection is not optional. 10. When faced without a challenge—make one. 11. No simply means begin one level higher. 12. Don’t walk when you can run. 13. When in doubt: THINK! 14. Patience is a virtue, but persistence to the point of success is a blessing. 15. The squeaky wheel gets replaced. 16. The faster you move, the slower time passes, the longer you live. 17. The best way to predict the future is to create it yourself! 18. The ratio of something to nothing is infinite. 19. You get what you incentivize. 20. If you think it is impossible, then it is for you. 21. An expert is someone who can tell you exactly how something can’t be done. 22. The day before something is a breakthrough, it’s a crazy idea. 23. If it was easy, it would have been done already. 24. Without a target you’ll miss it every time. 25. Fail early, fail often, fail forward! 26. If you can’t measure it, you can’t improve it. 27. The world’s most precious resource is the persistent and passionate human mind. 28. Bureaucracy is an obstacle to be conquered with persistence, confidence, and a bulldozer when necessary.”
― Peter H. Diamandis, Bold: How to Go Big, Create Wealth and Impact the World

“The Memory Business Steven Sasson is a tall man with a lantern jaw. In 1973, he was a freshly minted graduate of the Rensselaer Polytechnic Institute. His degree in electrical engineering led to a job with Kodak’s Apparatus Division research lab, where, a few months into his employment, Sasson’s supervisor, Gareth Lloyd, approached him with a “small” request. Fairchild Semiconductor had just invented the first “charge-coupled device” (or CCD)—an easy way to move an electronic charge around a transistor—and Kodak needed to know if these devices could be used for imaging.4 Could they ever. By 1975, working with a small team of talented technicians, Sasson used CCDs to create the world’s first digital still camera and digital recording device. Looking, as Fast Company once explained, “like a ’70s Polaroid crossed with a Speak-and-Spell,”5 the camera was the size of a toaster, weighed in at 8.5 pounds, had a resolution of 0.01 megapixel, and took up to thirty black-and-white digital images—a number chosen because it fell between twenty-four and thirty-six and was thus in alignment with the exposures available in Kodak’s roll film. It also stored shots on the only permanent storage device available back then—a cassette tape. Still, it was an astounding achievement and an incredible learning experience. Portrait of Steven Sasson with first digital camera, 2009 Source: Harvey Wang, From Darkroom to Daylight “When you demonstrate such a system,” Sasson later said, “that is, taking pictures without film and showing them on an electronic screen without printing them on paper, inside a company like Kodak in 1976, you have to get ready for a lot of questions. I thought people would ask me questions about the technology: How’d you do this? How’d you make that work? I didn’t get any of that. They asked me when it was going to be ready for prime time? When is it going to be realistic to use this? Why would anybody want to look at their pictures on an electronic screen?”6 In 1996, twenty years after this meeting took place, Kodak had 140,000 employees and a $28 billion market cap. They were effectively a category monopoly. In the United States, they controlled 90 percent of the film market and 85 percent of the camera market.7 But they had forgotten their business model. Kodak had started out in the chemistry and paper goods business, for sure, but they came to dominance by being in the convenience business. Even that doesn’t go far enough. There is still the question of what exactly Kodak was making more convenient. Was it just photography? Not even close. Photography was simply the medium of expression—but what was being expressed? The “Kodak Moment,” of course—our desire to document our lives, to capture the fleeting, to record the ephemeral. Kodak was in the business of recording memories. And what made recording memories more convenient than a digital camera? But that wasn’t how the Kodak Corporation of the late twentieth century saw it. They thought that the digital camera would undercut their chemical business and photographic paper business, essentially forcing the company into competing against itself. So they buried the technology. Nor did the executives understand how a low-resolution 0.01 megapixel image camera could hop on an exponential growth curve and eventually provide high-resolution images. So they ignored it. Instead of using their weighty position to corner the market, they were instead cornered by the market.”
― Peter H. Diamandis, Bold: How to Go Big, Create Wealth and Impact the World

“As a result, a worldwide grand total of twenty-six websites in early 1993 mushroomed into more than 10,000 sites by August 1995, then exploded into several million by the end of 1998.6”
― Peter H. Diamandis, Bold: How to Go Big, Create Wealth and Impact the World

“The ego-belittling truth the Internet makes visible is that none of us is as unique as we’d like to believe.”
― Peter H. Diamandis, Bold: How to Go Big, Create Wealth and Impact the World