Design to Grow Quotes

“Bad design is the default mode, since it takes the least effort to create.”
― David Butler, Design to Grow: How Coca-Cola Learned to Combine Scale and Agility

“We’re all designers now. It’s time to get good at it.”
― David Butler, Design to Grow: How Coca-Cola Learned to Combine Scale and Agility

“In 2013, for example, a seventeen-year-old Australian teenager living in England built a content-shortening app, called Summly, in his bedroom, which he promptly sold to Yahoo for a reported thirty million dollars. Now, imagine the next seventeen-year-old with a 3D printer, and you begin to sense the dimensions of the potential upheaval.”
― David Butler, Design to Grow: How Coca-Cola Learned to Combine Scale and Agility