Startup Growth Engines Quotes

“(the”
― Sean Ellis, Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth

“Uber has taken what could be seen as a massive business hurdle—litigation—and turned it into an asset that drives growth.”
― Sean Ellis, Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth

“If you take the lowest common denominator approach using cross platform stuff, you by definition create something that’s average.”
― Sean Ellis, Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth

“By reimagining what it meant to take credit card payments, Square was able to catalyze word of mouth while unlocking untapped markets for new customers.”
― Sean Ellis, Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth

“By combining an elegant integrated payments system with a distinctive conversation-triggering piece of hardware, Square has disrupted the credit card payments establishment while making credit card processing more accessible to small businesses everywhere.”
― Sean Ellis, Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth

“Because Belly hits four important psychological rewards (discovery of something new, achievement through points, status through loyalty, and monetary benefits) the app creates a powerful driver of sharing and adoption.”
― Sean Ellis, Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth

“Belly went against the trend of flash sales to create a more sustainable business model for their small business customer. They developed an affordable subscription-based product that helped these merchants cultivate longer, more meaningful, and more profitable relationships with existing customers—turning them into loyal shoppers who produce a sustainable and more valuable customer base.”
― Sean Ellis, Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth

“In just two short years, the Chicago-based startup Belly Card (commonly known as Belly) has helped thousands of small and medium sized businesses overcome customer retention problems through their novel and easy-to-use customer loyalty platform. Their solution is now used by over 5,000 merchants across 46 states, helping them reach well over a million customers.”
― Sean Ellis, Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth

“Top”
― Sean Ellis, Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth

“Unlocking Growth, How the New Rules of Marketing are Changing How Companies Grow.”
― Sean Ellis, Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth

“Pariser explains, “The ethos behind the 25 headlines is, you can have the best piece of content and make the best point ever. But if no one looks at it, the article is a waste.”
― Sean Ellis, Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth

“the more of your life that’s bound up in the app, the more valuable it is to you.”
― Sean Ellis, Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth

“If you’re an entrepreneur or business executive the charge is equally clear: you must remove the walls between your sales and marketing organization and product development. You must move quickly to an integrated growth organization and foster a culture that prioritizes growth across the company.”
― Sean Ellis, Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth

“pivot your entire company around a hidden feature and spurn a big buyout—can really pay off.”
― Sean Ellis, Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth

“HubSpot’s addition of a Call to Action at the bottom of every blog post tripled the number of leads they were getting from the blog.”
― Sean Ellis, Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth

“you must remove the walls between your sales and marketing organization and product development. You must move quickly to an integrated growth organization and foster a culture that prioritizes growth across the company.”
― Sean Ellis, Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth

“Growth hacking is not anti-marketing, it is the evolution of marketing, it is pro-growth.”
― Sean Ellis, Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth

“We’ve learned it’s much better to ship it now and fix it later, once you can see how people are using it, than it is to let it linger in development forever. Just ship it.” ”
― Sean Ellis, Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth

“Growth came from product innovations, unique acquisition channels that their competition hadn’t considered, and rigorous optimization driven by analytics and a deep understanding of their customers.”
― Sean Ellis, Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth

“you must remove the walls between your sales and marketing organization and product development.”
― Sean Ellis, Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth

“Growth is not just a concern of sales and marketing, but of product, engineering and support too. It is this organization-wide commitment to growth that ultimately sets these companies apart.”
― Sean Ellis, Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth

“Tweet” and “Like” buttons isn’t word of mouth. Rather, word of mouth comes from content, thoughtfulness, solved problems, and ease of use—in short, the whole experience of a product or service.”
― Sean Ellis, Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth

“In the past underwhelming products could survive and thrive merely on distribution alone. A bad product, backed by a large television campaign and retail distribution, could find growth and profits for the company, regardless of quality. This is no longer the case. Today, mediocre products can still be launched in this way, but their longevity and returns quickly crash as word of mouth spreads and demand dries up faster than ever before.”
― Sean Ellis, Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth

“go viral. We just happened to combine our skills,”
― Sean Ellis, Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth

“and monetizing their customers. These insights yield unique customer acquisition strategies that highlight this new approach to thinking about growth.  ”
― Sean Ellis, Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth