Business Storytelling Guide Quotes

“When developing a business story, keep in mind that the opposition character (shadow) is just as important as the audience character (hero) is.”
― Luis Cubero, Business Storytelling Guide: Creating business presentations using storytelling techniques

“Since the opposition (shadow) is capable of preventing the audience (hero) from achieving success, the goal of a business narrative is to defeat the opposition (shadow).”
― Luis Cubero, Business Storytelling Guide: Creating business presentations using storytelling techniques

“The focus of your presentation is the audience. You are missing the point if you focus on a product or your company.”
― Luis Cubero, Business Storytelling Guide: Creating business presentations using storytelling techniques

“When you acknowledge the audience's shadow you become their hero.”
― Luis Cubero, Business Storytelling Guide: Creating business presentations using storytelling techniques

“Your entire presentation is the story.”
― Luis Cubero, Business Storytelling Guide: Creating business presentations using storytelling techniques