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Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers by Mike Smith
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“While the audience for digital content is enormous and global, it is also ultrafragmented.”
Mike Smith, Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
“The Internet is basically a giant coincidence machine, and correlation often is confused with cause and effect,”
Mike Smith, Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers