The Great Fragmentation Quotes

“Gadgets from the digital era steal time.”
― Steve Sammartino, The Great Fragmentation: And Why the Future of Business is Small

“During the post–World War II era of box living, our minds became boxed in by thinking that was defined by consumption and production.”
― Steve Sammartino, The Great Fragmentation: And Why the Future of Business is Small

“Businesses have to become a channel people care about, or get featured in one people care about.”
― Steve Sammartino, The Great Fragmentation: And Why the Future of Business is Small

“The smartphone, or pocket screen, is quickly becoming the control panel for a connected existence.”
― Steve Sammartino, The Great Fragmentation: And Why the Future of Business is Small

“What’s certain is that social media and citizen journalism will evolve into social design and social manufacturing.”
― Steve Sammartino, The Great Fragmentation: And Why the Future of Business is Small

“All the web has done so far is change information distribution; that is, shift how we get data. Once we shift how we make things it starts to impact where and how we live as much as the industrial revolution did to the agricultural age.”
― Steve Sammartino, The Great Fragmentation: And Why the Future of Business is Small

“Everything — even technology, it turns out — has self-replicating seeds inside itself, just as nature does.”
― Steve Sammartino, The Great Fragmentation: And Why the Future of Business is Small

“Everything a company can do, a person can do now too. Having a large corporate infrastructure is no longer an advantage.”
― Steve Sammartino, The Great Fragmentation: And Why the Future of Business is Small

“The feedback cycle in business today isn’t a segmented part of the process or a period of time for interaction after which no more questions or input are allowed. Now it’s a fluid and never-ending process that involves the brand stewards — the audience — and they’re the people who feed it. Technology facilitates a fragmented process that’s hard to define and requires constant experimentation and iteration. It requires a process where it doesn’t really start and end like it used to. The needed approach from marketers today is to remove the launch mentality.”
― Steve Sammartino, The Great Fragmentation: And Why the Future of Business is Small

“The flow of the user experience is to give the end user something of value, build trust in the relationship and then engage in commerce once we’re comfortable with each other. The industrial ethic had the opposite approach. Its approach was to say, ‘Here’s this item and this is the price. So let’s transact. You buy something and if you buy it often enough I might reward you for your loyalty later on’. Airline frequency flyer programs operate in this way.”
― Steve Sammartino, The Great Fragmentation: And Why the Future of Business is Small

“Business should be about value creation, not value extractions.”
― Steve Sammartino, The Great Fragmentation: And Why the Future of Business is Small

“Companies didn’t ask people to mess with their products. They resisted, and they still do. But when digital tools first arrived, people started mashing up everything they could get their hands on. The compulsion was deeply seeded into what people do.”
― Steve Sammartino, The Great Fragmentation: And Why the Future of Business is Small

“Companies believe they own their brands, but in reality they don’t. A brand depends on those who purchase it for sustenance. If we stop feeding a brand, then the brand dies.”
― Steve Sammartino, The Great Fragmentation: And Why the Future of Business is Small

“During the transition from a corporate-driven economy to a human-driven one, there are some words we should leave behind as redundant relics. Two words that need to be at the top of the pile are ‘target’ and”
― Steve Sammartino, The Great Fragmentation: And Why the Future of Business is Small

“If we take it to an even deeper level, this distinction of being at some kind of ‘connected terminal or device’ will evaporate as well. Everything in our world — from packaged goods, to the windows in our homes — is on the verge of being connected.”
― Steve Sammartino, The Great Fragmentation: And Why the Future of Business is Small

“the way we touch and interact with smartphones is a very different type of human movement, one not seen before.”
― Steve Sammartino, The Great Fragmentation: And Why the Future of Business is Small

“Social researcher Robin Dunbar contended that we can’t have meaningful interactions with more than 100 to 200 people at any one time in our lives.”
― Steve Sammartino, The Great Fragmentation: And Why the Future of Business is Small

“Now we all have a published voice that can reverberate as far as a population is willing to carry it, rather than as far as a marketing budget will extend.”
― Steve Sammartino, The Great Fragmentation: And Why the Future of Business is Small

“Instead, the best way to think of social media is as another layer in natural human language. Social media — or digitally enhanced conversation — is really just part of the evolution in human conversation.”
― Steve Sammartino, The Great Fragmentation: And Why the Future of Business is Small

“Having a social-media strategy is akin to asking people whether they have a conversation strategy when they talk to people. While it may be overtly planned at some kind of networking event, it’s far from the way most people behave on a day-to-day basis.”
― Steve Sammartino, The Great Fragmentation: And Why the Future of Business is Small