The Innovator's Hypothesis Quotes

“The bottom line is a learning curve.”
― Michael Schrage, The Innovator's Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas

“Who Do You Want Your Customers to Become' was published... in 2012. Its essential insight is that innovation is an investment in the human capital, capabilities, and competencies of customers and clients.

Business history gives great credence to this “human capital” model of innovation. For example, George Eastman didn't just invent cheap cameras and film; he created photographers. Steve Jobs didn't merely “reinvent” personal computing and mobile telephony; he reinvented how people physically touched and talked with their technologies. Successful innovators have a “vision of the customer future” that matters every bit as much as their product or service vision. By treating innovation as an investment in customer futures, organizations can make their customers more valuable. In other words, “Making Customers Better Makes Better Customers".”
― Michael Schrage, The Innovator's Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas

“Who Do You Want Your Customers to Become was published... in 2012. Its essential insight is that innovation is an investment in the human capital, capabilities, and competencies of customers and clients.

Business history gives great credence to this “human capital” model of innovation. For example, George Eastman didn't just invent cheap cameras and film; he created photographers. Steve Jobs didn't merely “reinvent” personal computing and mobile telephony; he reinvented how people physically touched and talked with their technologies. Successful innovators have a “vision of the customer future” that matters every bit as much as their product or service vision. By treating innovation as an investment in customer futures, organizations can make their customers more valuable. In other words, “Making Customers Better Makes Better Customers.”
― Michael Schrage, The Innovator's Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas

“Providing “the answer” is not the answer... I prefer presenting clients and students with “approaches” – that is methods, tools, and frameworks that put greater power in their hands and minds. That's more sustainable.”
― Michael Schrage, The Innovator's Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas

“The ongoing success... reflects two fundamental shifts that have transformed my teaching, consulting, and advisory work since 'Serious Play'. The first is transitioning from the practice of selling solutions to the promise of providing an effective approach. The second is moving from the “transmission of expertise” toward the “cultivation of capability.”
― Michael Schrage, The Innovator's Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas

“They desired effective change, not disruptive revolution.”
― Michael Schrage, The Innovator's Hypothesis: How Cheap Experiments Are Worth More than Good Ideas