Mobile Ready Quotes

“I’ll do anything for free stuff.” — Sandra Bullock”
― Scott Bales, Mobile Ready: Connecting With The Untethered Consumer

“Rovio’s success story comes with a strong warning: Do you have the patience and grit to tough out the hard times? Rovio almost didn’t; their success was far from overnight. In fact, Angry Birds was the company’s forty-fifth attempt at creating a successful mobile app game. They failed forty-four times before. Some businesses just don’t have the patience or toughness, to say nothing of financial capital, to endure that slog. Does yours?”
― Scott Bales, Mobile Ready: Connecting With The Untethered Consumer

“Offering a free app to your consumers is no guarantee that they’ll use it and love you for it.”
― Scott Bales, Mobile Ready: Connecting With The Untethered Consumer

“If you’re forming internal committees or putting a special project in place to tackle “the mobile question,” now is the time to get an expert involved.”
― Scott Bales, Mobile Ready: Connecting With The Untethered Consumer