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The 7 Rules of Sales Engineering: 7 Rules every Sales Engineer should know - Field Guide The 7 Rules of Sales Engineering: 7 Rules every Sales Engineer should know - Field Guide by Jay Kiros
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“Knowing your product is in fact understanding not only the features, the eye candy and the functions — but moreover why your client should use them and even deeper, what benefit they provide.”
Jay Kiros, The 7 Rules of Sales Engineering: 7 Rules every Sales Engineer should know - Field Guide
“It does not matter how good a presenter you are, if you can't address the fundamental features of the product you are demonstrating you are dead in the water.”
Jay Kiros, The 7 Rules of Sales Engineering: 7 Rules every Sales Engineer should know - Field Guide