Shortcut Quotes

“Not just because analogies make arguments, but because they often trigger emotions that override the circuits of reason, and sometimes at a subconscious level.”
― John Pollack, Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas

“play a catalytic role in innovation and decision making—often with dramatic consequences. From the bloody Chicago slaughterhouse”
― John Pollack, Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas

“subtle yet powerful role of analogy in persuasion. Because while they often operate unnoticed, analogies aren’t accidents, they’re arguments—arguments that, like icebergs, conceal most of their mass and power beneath the surface. In many arguments, whoever has the best analogy wins.”
― John Pollack, Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas