Social Media Explained Quotes

“But another way to look at this is that the social web is simply bringing us back to our marketplace roots where personal connection, immediacy, and word of mouth validation are the most important marketing considerations. We’re returning to the way people have ALWAYS wanted to buy from us – person to person. Humans buy from humans.  And now you have the opportunity to humanize your company and join in the commercial renaissance, too.”
― Mark W. Schaefer, Social Media Explained: Untangling the World's Most Misunderstood Business Trend