Twitter is Not a Strategy Quotes

“The stage has been set. The Internet will increasingly intersect with culture and government, pulsing through society and disrupting and reshaping the relationship between rulers and ruled that has existed for millennial. Ultimately we are still humans with the same timeless desires, but technology is opening new worlds of possibility. It is empowering societies and creating new definitions of community.”
― Tom Doctoroff, Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing

“It's no accident that marketing professionals often describe it in military language: capturing market share, penetrating the customer base, defeating competitors. It can be declarative, propagandistic, uninvolving. But in its best moments it can also encapsulate a belief, a set of values, even a religion.”
― Tom Doctoroff, Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing