Streamline Quotes

“However, [Edmund G. Gress] wrote, " we must not simplify to such an extent that life and movement are gone. That is where those persons go wrong who claim that type was made to read, and nothing else matters but the setting up of a paragraph in a legible type so that it can be easily read. We do not read everything that appears in print, but do read that which appears interesting.”
― Steven Heller, Streamline: American Art Deco Graphic Design

“While [Frank H.] Young added, 'In a good modern layout the principles of all good layout still prevail . . . cohesion, legibility, movement, emphasis, simplicity, and continuity.”
― Steven Heller, Streamline: American Art Deco Graphic Design