Market-Led Strategic Change Quotes

“One interesting view of the market knowledge challenge has been described as raising a company’s ‘market IQ’.”
― Nigel F. Piercy, Market-Led Strategic Change: Transforming the Process of Going to Market

“The trouble with discounting is that it tells the whole world you have problems, and builds expectations of more discounts for those who wait.”
― Nigel F. Piercy, Market-Led Strategic Change: Transforming the Process of Going to Market

“An interesting argument is that actually ‘the best service is no service ‘because if you get things right in the first place, customers do not want your service.”
― Nigel F. Piercy, Market-Led Strategic Change: Transforming the Process of Going to Market

“There is actually some truth in the saying ‘There’s riches in niches’.”
― Nigel F. Piercy, Market-Led Strategic Change: Transforming the Process of Going to Market

“For example, in the airline business people talk about the ‘olive factor’ – if you forget to put the olive in the martini, the customer thinks you will forget to put the wheels down when you land the plane, and this is not regarded as a good idea.”
― Nigel F. Piercy, Market-Led Strategic Change: Transforming the Process of Going to Market

“In 2006, after 8 years of losses, Wal-Mart beat a retreat from Germany, selling its stores to Metro, Germany’s leading retailer, losing $1 billion in the process.”
― Nigel F. Piercy, Market-Led Strategic Change: Transforming the Process of Going to Market

“By late-2000 Wal-Mart’s losses were running in excess of £150 million a year in Germany from its 95 stores, and the company was ranked bottom of all retailers in Germany in an annual customer satisfaction survey.”
― Nigel F. Piercy, Market-Led Strategic Change: Transforming the Process of Going to Market