Keys to the Vault Quotes

“Who are you? Who are the players, the management team? What’s your expertise and track record? Have any of you succeeded in doing this before? Who are your advisors and what are their credentials? #2. What is it? What is your product or service? Even if it’s complex, this explanation must be easily understandable. Do you have any intellectual property rights, such as patents, that will provide some measure of exclusivity? #3. Where are you? What’s the status of your venture? Do you have a working prototype or has anyone tested your product or idea? What benchmarks have you already hit? #4. Where are you going? What’s your goal? What milestones will you attain along the way to achieving that goal? #5. Who wants it? Who’s your target market? What’s the problem being solved? Where’s the PAIN? What itch are you scratching? #6. How many people will want it? What’s your potential market size?”
― Keith J. Cunningham, Keys to the Vault: Lessons From the Pros on Raising Money and Igniting Your Business

“Lesson: One of the biggest reasons businesses fail is they never have a second idea. If you stop innovating, you die.”
― Keith J. Cunningham, Keys to the Vault: Lessons From the Pros on Raising Money and Igniting Your Business