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The Rx Factor: Strategic Creativity in Pharmaceutical Marketing (Response Book)

The Rx Factor: Strategic Creativity in Pharmaceutical Marketing by Pavan Choudary
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“you are being different just for the sake of being different, you can always come down in the morning with a sock in your mouth.' When you are strategically creative, everything you say or do is different but also meets a predetermined purpose.”
― Pavan Choudary, The Rx Factor: Strategic Creativity in Pharmaceutical Marketing

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