The Art of Selling Intangibles Quotes

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The Art of Selling Intangibles The Art of Selling Intangibles by LeRoy Gross
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“When you suggest that the client close at a loss... The words that I consider to have magical power in the sense that they make for a more easy acceptance of the loss are these: "Transfer your assets.”
― LeRoy Gross, *Art Selling Intangibles RV/Ed
tags: finance, loss, risk-seeking
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