The Whuffie Factor Quotes

“What both Dell and Gary figured out before opening themselves up is that conventional business wisdom that companies need to be secretive in order to be successful is wrong.”
― Tara Hunt, The Whuffie Factor: Using the Power of Social Networks to Build Your Business

“Openness and transparency is a great first step, but it is equally as important to take the results of that openness--the feedback and market research--and integrate it into the product itself.”
― Tara Hunt, The Whuffie Factor: Using the Power of Social Networks to Build Your Business