Signs of Life in the USA Quotes

“Two clichés make us laugh. A hundred cliches move us. For we sense dimly that the clichés are talking among themselves, and celebrating a reunion.

(Casablanca, or, The Clichés Are Having a Ball)”
― Umberto Eco, Signs of Life in the USA: Readings on Popular Culture for Writers

“Appealing to our subconscious emotions rather than our conscious intellects, advertisements are designed to exploit the discontentments fostered by the American dream, the constant desire for social success and the material rewards that accompany it.”
― Sonia Maasik, Signs of Life in the U.S.A. : Readings on Popular Culture for Writers