Ashes to Ashes Quotes

“At one stage in the heated intramural debate, ex-ACS president and longtime director Alton Ochsner took the floor and regaled his eminent colleagues with a tale intended to disarm those still unpersuaded by the proof against smoking. There was a certain Russian count, Ochsner told them, who, suspecting his attractive young wife of infidelity, advised her that he was leaving their home for an extended trip, but in fact posted himself at a nearby residence to spy on her. The very first night after his leave-taking, the count watched by moonlight as a sleigh pulled up to his house, a handsome lieutenant from the Czar's Guard bounded out, the count's wife greeted the hussar at the door and led him inside, and in a moment the couple was seen through an upstairs bedroom window in candlelit silhouette as they wildly embraced; after another moment the candle was blown out. "Proof! Proof!" said the anguished count, smiting himself on the brow. "If I only had the proof!”
― Richard Kluger, Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris

“The company claimed to have interviewed some 2,210 “experts,” of whom it said 1,184 were exclusive Luckies smokers. Of these, federal investigators tracked down 440 and discovered that more than 100 denied smoking Luckies exclusively, 50 did not smoke at all, and some smoked other brands exclusively, some did not recall having ever been interviewed on the subject by American Tobacco, and some had no connection with the tobacco industry. Such details aside, the campaign and the company’s new media-buying strategy were hugely successful, and by 1941 Lucky Strike would narrowly reclaim the market share lead from Camel and widen it dramatically in ensuing years. “He was a dictator, of course,” Pat Weaver recalled of the newly triumphant George Hill of this period, but now he invited the input of others. “His strength,” said Weaver, “was his tremendous conviction about the importance of the business he was in. His weakness was tunnel vision—he was really obsessed with Lucky Strike, I’m afraid.” But not to such a degree that he failed to recognize the danger of his company’s dependence on a single brand amid the vicissitudes of a fickle marketplace. “One day, I came into his office,” Weaver remembered, “and I said, ‘Mr. Hill, I have a good idea.’ He said, ‘Great, what is it?’—he loved ideas.” Weaver’s was a not entirely harebrained scheme to get around the federal excise tax of six cents per pack of twenty cigarettes by putting out a brand in which each smoke was twice the normal length and the package would include a razor blade for slicing each one in two, thereby saving the customer the equivalent of three cents a pack. Hill listened and nodded,”
― Richard Kluger, Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris

“Output had fallen to about half that figure in the last years of the Red empire, causing a cigarette shortage so severe that Soviet ruler Mikhail Gorbachev was forced to stave off rioting by emergency bulk purchases from foreign manufacturers—20 billion units from Philip Morris was the largest single order—paid for with Russian oil, gold, and diamonds.”
― Richard Kluger, Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris