Unspeak Quotes

“One buzzphrase that arose was 'sustainable development', which was used in two very different senses by opposing groups, because it left vague by what metric sustainability might be measured. Environmental groups meant by 'sustainability' a holistic approach by which life as we know it might be sustained. Scientists talked about 'sustainable cities' to mean cities that would not be destroyed by flooding in the wake of global warming. But to others, 'sustainable' meant a financial approach by which the oil industry as we know it might be sustained: sustainability was the minimum amount of environmental care that was affordable by those whose activities harmed the environment.”
― Steven Poole, Unspeak: How Words Become Weapons, How Weapons Become a Message, and How That Message Becomes Reality