The Mobile Mind Shift Quotes

“First, people are no longer sitting in one place; they are innately and incessantly mobile and connected at every waking moment regardless of where they are. Second, they are not happy to slog through the complex linear processes you’ve developed for your business. Third, they are not willing to serve themselves if they think you should anticipate their needs and serve them immediately.”
― Ted Schadler, The Mobile Mind Shift: Engineer Your Business To Win in the Mobile Moment

“Third, where can you deliver a new business service? This is the blue-sky path for new mobile moments—and multiplying mobile moments is a great path to profit.”
― Ted Schadler, The Mobile Mind Shift: Engineer Your Business To Win in the Mobile Moment

“Expect to spend 20% of your budget on designing and developing a great app and 80% of the budget on the technology and process redesign required to support it.”
― Ted Schadler, The Mobile Mind Shift: Engineer Your Business To Win in the Mobile Moment

“By 2017, 2.5 billion people will own smartphones and 905 million people will use tablets at home and work—nearly three times as many as in 2013.3”
― Ted Schadler, The Mobile Mind Shift: Engineer Your Business To Win in the Mobile Moment

“Increasingly, product developers roll out what’s known as a minimum viable product (MVP).6 An MVP accomplishes the goal of the customer—it tracks your exercise, cooks your food, or monitors your blood sugar—with services and some style, to support the higher price tag it carries. Companies that ship MVPs know that they will improve them and that ideas for those improvements will be generated from the people who first use the product. As Stefan Olander, vice president and general manager of digital sport at Nike, puts it “Get going. Then get better.”7 Software development for websites and applications is undergoing a revolution, from huge complex projects and infrequent releases to the continuous, agile development cycles happening now.”
― Ted Schadler, The Mobile Mind Shift: Engineer Your Business To Win in the Mobile Moment

“the same forces that once favored companies instead create advantage for customers. With a mobile device, you can compare prices, get product reviews, and buy from anywhere.”
― Ted Schadler, The Mobile Mind Shift: Engineer Your Business To Win in the Mobile Moment