Social and Behavioral Foundations of Public Health Quotes

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Social and Behavioral Foundations of Public Health by M. Jeannine Coreil
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“Social marketing is distinguished from other planning frameworks discussed in this book by four principles: (1) a commitment to create satisfying exchanges, (2) the use of marketing’s conceptual framework to design interventions, (3) a data-based consumer orientation, and (4) segmentation of populations and careful selection of target audiences.”
― M. Jeannine Coreil, Social and Behavioral Foundations of Public Health

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