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Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media (The Jossey-Bass Nonprofit Guidebook Series 3) Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media by Kathy Bonk
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“When politicians fail to address the issues that matter, when news companies cut back on investigative reporting, when media barrage the public with fearsome and unintelligible images of catastrophe, making their audiences feel helpless and hopeless, nonprofits can provide the evidence and testimony that drive public engagement and promote solutions to social problems.”
Kathy Bonk, Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media