The Business Book Quotes

“You cannot lead from the crowd.”
― Sam Atkinson, The Business Book: Big Ideas Simply Explained

“if the idea can’t survive a spirited argument, the marketplace will surely kill it.”
― Sam Atkinson, The Business Book

“without continual growth and progress, such words as improvement, achievement, and success have no meaning.”
― Sam Atkinson, The Business Book

“If you do things well, do them better." Anita Roddick UK entrepreneur (1942–2007)”
― Sam Atkinson, The Business Book

“The only thing worse than starting something and failing … is not starting something." Seth Godin”
― Sam Atkinson, The Business Book

“successful entrepreneurs are those who are not only willing to take risks, but are also able to manage risk.”
― Sam Atkinson, The Business Book

“many firms adopted the Japanese philosophy of kaizen: “continuous improvement of everything, by everyone”.”
― Sam Atkinson, The Business Book: Big Ideas Simply Explained

“One method to achieve this is the “5-why” technique, invented in the 1930s by the father of Kiichiro Toyoda, the founder of Toyota, and used by Toyota during the 1970s. By asking “why?” five times, you can move from the symptoms to the root cause of a problem.”
― Sam Atkinson, The Business Book

“Bruce Tuckman, a US professor of educational psychology, described these stages as forming, storming, norming, performing, and adjourning.”
― Sam Atkinson, The Business Book

“Being an effective leader involves recognizing that it is impossible to be right all of the time.”
― Sam Atkinson, The Business Book

“Perceived as a technical performance product, Speedo, for example, needs to ensure that its marketing reflects that view; a campaign that promotes Speedo as fashionable would risk confusing customers and could damage the brand.”
― Sam Atkinson, The Business Book

“With functional uniqueness being so elusive, marketing guru Philip Kotler suggested that firms focus instead on an Emotional Selling Proposition (ESP). In other words, that the task of marketing is to generate an emotional connection to the brand that is so strong that customers perceive difference from the competition.”
― Sam Atkinson, The Business Book