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Karma Cola: Marketing the Mystic East Karma Cola: Marketing the Mystic East by Gita Mehta
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“In a Cuban writers union, there was some confusion about what the toast should be? It was the Gita Mehta who solved the riddle and said,
"I purpose a toast to the health of the written words”
Gita Mehta, Karma Cola: Marketing the Mystic East
“There is that difference between being kicked in the teeth and reading a description of being kicked in the teeth. Some call it existential.”
Gita Mehta, Karma Cola: Marketing the Mystic East