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Retail Truths: The Unconventional Wisdom of Retailing Retail Truths: The Unconventional Wisdom of Retailing by Chip Averwater
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“Ultimately there is only one way we can succeed in retail: provide products our customers want better than all of our competitors. But”
Chip Averwater, Retail Truths: The Unconventional Wisdom of Retailing
“We are generally better persuaded by the reasons we discover ourselves than by those given to us by others.” —Blaise”
Chip Averwater, Retail Truths: The Unconventional Wisdom of Retailing
“A store is a portrait of its owner.”
Chip Averwater, Retail Truths: The Unconventional Wisdom of Retailing