ADKAR Quotes

“Using recognitions or rewards in the absence of demonstrated achievement reduces the value of the recognition now and in the future.”
― Jeffrey M. Hiatt, ADKAR: A Model for Change in Business, Government and our Community

“On the other hand, you probably have experienced a friend or co-worker who struggled to make a change happen, only to find out that no one noticed. In this case, the absence of reinforcement becomes a barrier to sustaining the change.”
― Jeffrey M. Hiatt, ADKAR: A Model for Change in Business, Government and our Community