Advertising in a Digital Age Quotes

“By selecting “Turn on lead collection for this campaign,” LinkedIn will be able to email you every time someone asks to be contacted by your company, and you can reach out to these leads via the LinkedIn InMail feature.”
― Gabriela Taylor, Advertising in a Digital Age: Best Practices for AdWords and Social Media Advertising

“Based on traffic received, Alexa.com ranks YouTube third after Google Search and Facebook. The best use of the site is entertainment and research.”
― Gabriela Taylor, Advertising in a Digital Age: Best Practices for AdWords and Social Media Advertising

“do not expect high CTRs on Facebook. Unlike Google, where the average CTR is 1%, on Facebook you can expect CTRs of 0.1%, as on Facebook ads are displayed and not searched for.”
― Gabriela Taylor, Advertising in a Digital Age: Best Practices for AdWords and Social Media Advertising

“There are currently more mobile devices connected than the global population and more smartphones sold than PCs.”
― Gabriela Taylor, Advertising in a Digital Age: Best Practices for AdWords and Social Media Advertising

“by 2017 Social Media Advertising is expected to hit 19.5% of the total marketing budget.”
― Gabriela Taylor, Advertising in a Digital Age: Best Practices for AdWords and Social Media Advertising

“By 2015 online advertising is expected to overtake print advertising and become the second largest advertising medium behind TV”
― Gabriela Taylor, Advertising in a Digital Age: Best Practices for AdWords and Social Media Advertising