The Retargeting Playbook Quotes

“Providing consumers with tailored experiences where both content and advertising is personalized to their needs and interests increases relevancy and, ultimately, long-term sales.”
― Adam Berke, The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers

“When people look for products and services online, they seldom convert on their first visit. In fact, depending on the industry, 95 to 98 percent of people leave a website without taking the desired business action, such as make a purchase, fill out a lead form, download software, and so on.”
― Adam Berke, The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers