E-Commerce Blueprint Quotes

“you’re good enough, you’re smart enough…and doggone it, people like you.”
― Rob Mabry, E-Commerce Blueprint: The Step-by-Step Guide to Online Store Success

“Google prefers a site that’s dynamic and frequently updated.  This doesn’t mean that every page needs to change every day, but the addition and modification of content on the pages can enhance the experience for your customers and the search engines.”
― Rob Mabry, E-Commerce Blueprint: The Step-by-Step Guide to Online Store Success

“Every page on your site should have a unique page title specific to the purpose of the page.  Too ensure the text isn’t truncated in the search engine results, keep it under 60 characters.”
― Rob Mabry, E-Commerce Blueprint: The Step-by-Step Guide to Online Store Success

“Every product under the sun is already being sold by someone. ”
― Rob Mabry, E-Commerce Blueprint: The Step-by-Step Guide to Online Store Success

“We’re in business to make money then have fun, not the other way around.”
― Rob Mabry, E-Commerce Blueprint: The Step-by-Step Guide to Online Store Success

“Woody Allen said that “80% of success is just showing up.”  I’d argue that 100% of success is showing up every day”
― Rob Mabry, E-Commerce Blueprint: The Step-by-Step Guide to Online Store Success

“Your website is your product and you won’t succeed unless it’s professional, pleasing and well designed.”
― Rob Mabry, E-Commerce Blueprint: The Step-by-Step Guide to Online Store Success

“SEO should never trump copywriting.  You need to write for your customers first and let SEO be a byproduct of good copywriting.  Just don’t ignore SEO.”
― Rob Mabry, E-Commerce Blueprint: The Step-by-Step Guide to Online Store Success

“Heading Tags or Headers The language used to build a web page is known as HTML.  It’s a markup language that tells a website browser how a web page should be displayed.  Head tags or “heading tags” are used to create headlines or bold sub-headers on a page.  Just like in a newspaper, headlines denote importance on a topic.  They may be all someone reads as they skim the page, so Google puts special emphasis on the H1-H6 tags used to create these headings.  You will want your keywords to appear in these headers in a logical, natural way to boost the on-page optimization of your site’s pages.”
― Rob Mabry, E-Commerce Blueprint: The Step-by-Step Guide to Online Store Success

“The best niche strategies incorporate products that offer a lot of opportunity for add-on or “cross selling” OR include disposable products that the customer will need again. ”
― Rob Mabry, E-Commerce Blueprint: The Step-by-Step Guide to Online Store Success