The Clock that Had no Hands And Nineteen Other Essays About Advertising Quotes

“Trade as well as war has changed aspect—both are now fought at long range.”
― Herbert Kaufman, The Clock that Had no Hands And Nineteen Other Essays About Advertising

“Advertising is not a luxury nor a debatable policy.”
― Herbert Kaufman, The Clock that Had no Hands And Nineteen Other Essays About Advertising

“The knottiest problems in trade are: 1—The problem of location. 2—The problem of getting the crowds. 3—The problem of keeping the crowds. 4—The problem of minimizing fixed expenses. 5—The problem of creating a valuable good will.”
― Herbert Kaufman, The Clock that Had no Hands And Nineteen Other Essays About Advertising

“The other great error in advertising is to expect more out of advertising than there is in it.”
― Herbert Kaufman, The Clock that Had no Hands And Nineteen Other Essays About Advertising