Coffee King Quotes

“was at MACEL that the money trail became difficult to follow despite multiple investigations.”
― Prosenjit Datta, Coffee King: The Swift Rise and Sudden Death of Café Coffee Day Founder V. G. Siddhartha

“In the first month after reaching 1,000 cafes, the latte art on cappuccinos was changed. ‘You’ll typically find a heart on top of cappuccinos, but we put a “1,000” instead,’ Ramki recounted. The next big milestone was 1 million fans on Facebook. CCD was one of the first Indian brands to touch that number.”
― Prosenjit Datta, Coffee King: The Swift Rise and Sudden Death of Café Coffee Day Founder V. G. Siddhartha

“First you earn the money, then you burn the money.”
― Prosenjit Datta, Coffee King: The Swift Rise and Sudden Death of Café Coffee Day Founder V. G. Siddhartha

“Brazil is still the number one coffee supplier in the world.)”
― Prosenjit Datta, Coffee King: The Swift Rise and Sudden Death of Café Coffee Day Founder V. G. Siddhartha

“Naresh Malhotra, who went on to become the first CEO of CCD.”
― Prosenjit Datta, Coffee King: The Swift Rise and Sudden Death of Café Coffee Day Founder V. G. Siddhartha

“At the Indian Entrepreneurship Summit held at IIT Kanpur in 2016, Siddhartha recounted how he kept a diary to keep track of market movements during his years with J. M. Financial Group.2 The market capitalization in 1984, as he pointed out, was roughly around ₹30,000 crore. For context, the current market capitalization”
― Prosenjit Datta, Coffee King: The Swift Rise and Sudden Death of Café Coffee Day Founder V. G. Siddhartha

“companies and money constantly moved between them. He took new loans to pay off older ones. Most of his businesses were not making much profit. His reputation outsized the expanse of the empire he had created. He might have even got away with his operations indefinitely had it not been for a confluence of a few events, namely the IL&FS crisis in 2018 and an income tax raid in early 2019.”
― Prosenjit Datta, Coffee King: The Swift Rise and Sudden Death of Café Coffee Day Founder V. G. Siddhartha