Propaganda Quotes

“To the extent that propaganda is based on current news, it cannot permit time for thought or reflection. A man caught up in the news must remain on the surface of the event; he is carried along in the current, and can at no time take a respite to judge and appreciate; he can never stop to reflect. There is never any awareness -- of himself, of his condition, of his society -- for the man who lives by current events. Such a man never stops to investigate any one point, any more than he will tie together a series of news events. We already have mentioned man's inability to consider several facts or events simultaneously and to make a synthesis of them in order to face or to oppose them. One thought drives away another; old facts are chased by new ones. Under these conditions there can be no thought. And, in fact, modern man does not think about current problems; he feels them. He reacts, but be does not understand them any more than he takes responsibility for them. He is even less capable of spotting any inconsistency between successive facts; man's capacity to forget is unlimited. This is one of the most important and useful points for the propagandist, who can always be sure that a particular propaganda theme, statement, or event will be forgotten within a few weeks. Moreover, there is a spontaneous defensive reaction in the individual against an excess of information and -- to the extent that he clings (unconsciously) to the unity of his own person -- against inconsistencies. The best defense here is to forget the preceding event. In so doing, man denies his own continuity; to the same extent that he lives on the surface of events and makes today's events his life by obliterating yesterday's news, he refuses to see the contradictions in his own life and condemns himself to a life of successive moments, discontinuous and fragmented.

This situation makes the "current-events man" a ready target for propaganda. Indeed, such a man is highly sensitive to the influence of present-day currents; lacking landmarks, he follows all currents. He is unstable because he runs after what happened today; he relates to the event, and therefore cannot resist any impulse coming from that event. Because he is immersed in current affairs, this man has a psychological weakness that puts him at the mercy of the propagandist. No confrontation ever occurs between the event and the truth; no relationship ever exists between the event and the person. Real information never concerns such a person. What could be more striking, more distressing, more decisive than the splitting of the atom, apart from the bomb itself? And yet this great development is kept in the background, behind the fleeting and spectacular result of some catastrophe or sports event because that is the superficial news the average man wants. Propaganda addresses itself to that man; like him, it can relate only to the most superficial aspect of a spectacular event, which alone can interest man and lead him to make a certain decision or adopt a certain attitude.

But here we must make an important qualification. The news event may be a real fact, existing objectively, or it may be only an item of information, the dissemination of a supposed fact. What makes it news is its dissemination, not its objective reality.”
― Jacques Ellul, Propaganda: The Formation of Men's Attitudes

“Those who read the press of their group and listen to the radio of their group are constantly reinforced in their allegiance. They learn more and more that their group is right, that its actions are justified; thus their beliefs are strengthened. At the same time, such propaganda contains elements of criticism and refutation of other groups, which will never be read or heard by a member of another group...Thus we see before our eyes how a world of closed minds establishes itself, a world in which everybody talks to himself, everybody constantly views his own certainty about himself and the wrongs done him by the Others - a world in which nobody listens to anybody else.”
― Jacques Ellul, Propaganda: The Formation of Men's Attitudes

“To be effective, propaganda must constantly short-circuit all thought and decision. It must operate on the individual at the level of the unconscious. He must not know that he is being shaped by outside forces...but some central core in him must be reached in order to release the mechanism in the unconscious which will provide the appropriate - and expected - action.”
― Jacques Ellul, Propaganda: The Formation of Men's Attitudes

“Propaganda ceases where simple dialogue begins.”
― Jacques Ellul, Propaganda: The Formation of Men's Attitudes

“Hate, hunger, and pride make better levers of propaganda than do love or impartiality.”
― Jacques Ellul, Propaganda: The Formation of Men's Attitudes

“Naturally, the educated man does not believe in propa­ganda; he shrugs and is convinced that propaganda has no effect on him. This is, in fact, one of his great weaknesses, and propa­gandists are well aware that in order to reach someone, one must first convince him that propaganda is ineffectual and not very clever. Because he is convinced of his own superiority, the intellectual is much more vulnerable than anybody else to this maneu­ver, even though basically a high intelligence, a broad culture, a constant exercise of the critical faculties, and full and objective information are still the best weapons against propaganda.”
― Jacques Ellul, Propaganda: The Formation of Men's Attitudes

“People used to think that learning to read evidenced human progress; they still celebrate the decline of illiteracy as a great victory; they condemn countries with a large proportion of illiterates; they think that reading is a road to freedom. All this is debatable, for the important thing is not to be able to read, but to understand what one reads, to reflect on and judge what one reads. Outside of that, reading has no meaning (and even destroys certain automatic qualities of memory and observation). But to talk about critical faculties and discernment is to talk about something far above primary education and to consider a very small minority. The vast majority of people, perhaps 90 percent, know how to read, but do not exercise their intelligence beyond this. They attribute authority and eminent value to the printed word, or, conversely, reject it altogether. As these people do not possess enough knowledge to reflect and discern, they believe—or disbelieve—in toto what they read. And as such people, moreover, will select the easiest, not the hardest, reading matter, they are precisely on the level at which the printed word can seize and convince them without opposition. They are perfectly adapted to propaganda.”
― Jacques Ellul, Propaganda: The Formation of Men's Attitudes

“Again I want to emphasize that the study of propaganda must be conducted within the context of a technological society. Propaganda is called upon to solve problems created by technology, to play on maladjustments, and to integrate the individual into a technological world.”
― Jacques Ellul, Propaganda: The Formation of Men's Attitudes

“...modern man does not think about current problems; he feels them. He reacts, but he does not understand them any more than he takes responsibility for them. He is even less capable of spotting any inconsistency between successive facts; man's capacity to forget is unlimited. This is one of the most important and useful points for the propagandist, who can always be sure that a particular propaganda theme, statement, or event will be forgotten within a few weeks.”
― Jacques Ellul, Propaganda: The Formation of Men's Attitudes

“The primary element in any civilization is a stable relation between man and his environment. When man becomes the plaything of abstract decisions, a civilization can no longer be created.”
― Jacques Ellul, Propaganda: The Formation of Men's Attitudes

“For action makes propaganda's effect irreversible. He who acts in obedience to propaganda can never go back. He is now obliged to believe in that propaganda because of his past action. He is obliged to receive from it his justification and authority, without which his action will seem to him absurd or unjust, which would be intolerable. He is obliged to continue to advance in the direction indicated by propaganda, for action demands more action. He is what one calls committed - which is certainly what the Communist party anticipates, for example, and what the Nazis accomplished. The man who has acted in accordance with the existing propaganda has taken his place in society. From then on he has enemies. Often he has broken with his milieu or his family; he may be compromised. He is forced to accept the new milieu and the new friends that propaganda makes for him. Often he has committed an act reprehensible by traditional moral standards and has disturbed a certain order; he needs a justification for this - and he gets more deeply involved by repeating the act in order to prove that it was just. Thus he is caught up in a movement that develops until it totally occupies the breadth of his conscience. Propaganda now masters him completely — and we must bear in mind that any propaganda that does not lead to this kind of participation is mere child's play.”
― Jacques Ellul, Propaganda: The Formation of Men's Attitudes

“What is needed, then, is continuous agitation produced artificially even when nothing in the events of the day justifies or arouses excitement. Therefore, continuing propaganda must slowly create a climate first, and then prevent the individual from noticing a particular propaganda operation in contrast to ordinary daily events.”
― Jacques Ellul, Propaganda: The Formation of Men's Attitudes

“It seems to us that there are four great collective sociological assumptions in the modern world. By this we mean not only the Western world, but all the world that shares a modern technology and is structured into nations…. That man’s aim in life is happiness, that man is naturally good, that history develops in endless progress, and that everything is matter.
The other great psychological reflection of social reality is the myth. The myth expresses the deep inclinations of a society. Without it, the masses would not cling to a certain civilization, or its process of development and crisis. It is a vigorous impulse, strongly colored, irrational, and charged with all of man’s power to believe… In our society the two great fundamentals myths on which all other myths rest are Science and History. And based on them are the collective myths that are man’s principal orientations: the myth of Work, the myth of Happiness (which is not the same thing as presupposition of happiness), the myth of the Nation, the myth of Youth, the myth of Hero.
Propaganda is forced to build on those presuppositions and to express these myths, for without them nobody would listen to it. And in so building it must always go in the same direction as society; it can only reinforce society. A propaganda that stresses virtue over happiness and presents man’s future as one dominated by austerity and contemplation would have no audience at all. A propaganda that questions progress or work would arouse distain and reach nobody; it would immediately be branded as an ideology of the intellectuals, since most people feel that the serious things are material things because they are related to labor, and so on.
It is remarkable how the various presuppositions and aspects of myths complement each other, support each other, mutually defend each other: If the propagandist attacks the network at one point, all myths react to the attack. Propaganda must be based on current beliefs and symbols to reach man and win him over.”
― Jacques Ellul, Propaganda: The Formation of Men's Attitudes

“Enthusiasm and adventure

In all cases, propaganda of agitation tries to stretch energies to the utmost, obtain substantial sacrifices, and induce the in­dividual to bear heavy ordeals. It takes him out of his everyday life, his normal framework, and plunges him into enthusiasm and adventure; it opens to him hitherto unsuspected possibilities, and suggests extraordinary goals that nevertheless seem to him completely within reach. Propaganda of agitation thus unleashes an explosive movement; it operates inside a crisis or actually provokes the crisis itself. On the other hand, such propaganda can obtain only effects of relatively short duration. If the proposed objective is not achieved fast enough, enthusiasm will give way to discour­agement and despair. Therefore specialists in agitation propa­ganda break up the desired goals into a series of stages to be reached one by one.”
― Jacques Ellul, Propaganda: The Formation of Men's Attitudes

“The importance of project secrecy

Propaganda can never reveal its true projects and plans or divulge government secrets. That would be to submit the project to public discussion, to the scrutiny of public opinion, and thus prevent their success. More serious, it would make the project vulnerable to enemy action by forewarning him so that he could take all the proper precautions to make them fail. Propaganda must serve instead as a veil for such project, masking true intentions. It must be in effect a smokescreen. Maneuvers take place behind protective screens of words on which public atten­tion is fixed. Propaganda is necessarily a declaration of one's intentions. It is a declaration of purity that will never be realized, a declaration of peace, of truth, of social justice. Of course, one must not be too precise at the top level, or promise short-term reforms, for it would be risky to invite a comparison between what was promised and what was done. Such comparison would be possible if propaganda operated in the realm of future fact. Therefore, it should be confined to intentions, to the moral realm, to values, to generalities. And if some angry man were to point out the contradictions, in the end his argument would cany no weight with the public.”
― Jacques Ellul, Propaganda: The Formation of Men's Attitudes

“The First World War; the Russian revolution of 1917; Hitler's revolution of 1933; the second World War; the further development of revolutionary wars since 1944 in China, Indochina, and Algeria, as well as the Cold War—each was a step in the development of modern propaganda. With each of these events propaganda developed further, increased in depth, discovered new methods. At the same time it conquered new nations and new territories: To reach the enemy, one must use his weapons; this undeniable argument is the key to the systematic development of propaganda. And in this way propaganda has become a permanent feature in nations that actually despise it, such as the United States and France.”
― Jacques Ellul, Propaganda: The Formation of Men's Attitudes

“Intellectuals and manufactured problems

The greater a persons knowledge of political and economic facts, the more sensitive and vulnerable is his judgment. Intellectuals are most easily reached by propaganda, particularly if it employs ambiguity. The reader of a number ol newspapers expressing diverse attitude — just because he is better informed - is more subjected than anyone else to a propaganda that he cannot perceive, even though he claims to retain free choice in the mastery of all this information. Actually, he is being conditioned to absorb all the propaganda that coordinates and explains the facts he believes himself to be mastering. Thus, information not only provides the basis for propaganda but gives propaganda the means to operate; for information actually generates the problems that propaganda exploits and for which it
pretends to offer solutions. In fact, no propaganda can work until the moment when a set of facts has become a problem in the eyes
of those who constitute public opinion. At the moment such problems begin to confront public opinion, propaganda on the part of a government, a party, or a man can begin to develop fully by magnifying that problem on the one hand and promising solutions for it on the other. But propaganda cannot easily create a political or economic problem out of nothing. There must be some reason in reality. The problem need not actually exist, but there must be a reason why it might exist.”
― Jacques Ellul, Propaganda: The Formation of Men's Attitudes

“Primary education and suscepitibility to propganda

Actually, the most obvious result of primary education in the 19th and 20th centuries was to make the individual susceptible to super-propaganda. There is no chance of raising the intellectual level of Western populations sufficiently and rapidly enough to compensate for the progress of propaganda. Propaganda techniques have advanced so much faster than the reasoning capacity of the average man that to close this gap and shape this man intellectually outside the framework of propaganda is almost impossible. In fact what happens and what we see all around us is the claim that propaganda itself is our culture and what the masses ought to learn. Only in and through propaganda have the masses access to political economy, politics, art, or literature. Primary education makes it possible to enter the realm of propaganda, in which people then receive their intellectual and cultural environment.”
― Jacques Ellul, Propaganda: The Formation of Men's Attitudes

“Middle class propagandists

For propaganda to be effective, the propagandee must have a certain store of ideas and a number of conditioned reflexes. These are acquired only with a little affluence, some education, and peace of mind springing from relative security. Conversely, all propagandists come from the upper middle class whether Soviet, Nazi, Japanese, or American popagandists. The wealthy and very cultured class provides no propagandists because it is remote from the people and does not understand them well enough to influence them. The lower class does not
furnish any because its members rarely have the means of educating themselves (even in the U.S.S.R.) More importantly, they cannot stand back and look at their class with the perspective needed to devise symbols for it. Thus studies show that most propagandists are recruited From the middle class.”
― Jacques Ellul, Propaganda: The Formation of Men's Attitudes

“The poorest population

The really poor cannot be subjected to integration propaganda because the immediate concern of daily life absorb all their capacities and efforts. To be sure, the poor can be pushed into rebellion, into to an explosion of violence; they can be subjected to agitation propaganda and excited to the point of theft and murder. But they cannot be trained by propaganda, kept to hand, channeled, or oriented.”
― Jacques Ellul, Propaganda: The Formation of Men's Attitudes

“The urban isolated individual

An individual can be influenced by forces such as propaganda only when he is cut off from membership in local groups because such groups are organic and have a well-structured material, spirltual and emotional life; they are not easily penetrated by propaganda. For example, it is much more difficult today for outside propaganda to influence a soldier integrated into a military group, or a militant member of a monolithic party, than to influence the same man when he is a mere citizen. Nor is the organic group sensitive to psychological contagion, which is so important to the success of Nazi propaganda.

One can say generally, that 19th century individualist society came about through the disintegration of such small groups as the family or the church. Once these groups lost their importance, the individual was substantially isolated. He was plunged into a new environment generally urban and thereby "uprooted." He no longer had a traditional place in which to live. He was no longer geographically attached to a fixed place, or historically to his ancestry. An individual thus uprooted can only be part of a mass- He is on his own, and individualist thinking asks of him something he has never been required to do before: that he, the individual, become the measure of all
things. Thus he begins to judge everything for himself. In fact he must make his own judgments. He is thrown entirely on his own resources; he can find criteria only in himself. He is clearly responsible for his own decisions, both personal and social. He becomes the beginning and the end of everything. Before him there was nothing; after him there will be nothing. His own life becomes the only criterion of justice and injustice, of Good and Evil.

The individual is placed in a minority position and burdened at the same time with a total crushing responsibility. Such conditions make an individualist society fertile ground for modern propaganda. The permanent uncertainty, the social mobility, the absence of sociological protection and of traditional frames of reference — all these inevitably provide propaganda with a malleable environment that can be fed information from the outside and conditioned at will. The individual left to himself is defenseless the more so because he may be caught up in a social current thus becoming easy prey for propaganda. As a member of a small group he was fairly well protected from collective influences, customs, and suggestions. He was relatively unaffected by changes in the society at large.”
― Jacques Ellul, Propaganda: The Formation of Men's Attitudes

“For propaganda to succeed, a society must first have two complementary qualities: It must be both an individualist and a mass society. These two qualities are often considered contradictory. It is believed that an individualist society, in which the individual is thought to have a higher value than the group tends to destroy groups that limit the individual's range of action, whereas a mass society negates the individual and reduces him to a cipher. But this contradiction is purely theoretical and an illusion. In actual fact, an individualist society must be a mass society, because the first move toward liberation of the individual is to break up the small groups that are an organic fact of the entire society. In this process the individual frees himself completely from family, village, parish or brotherhood bonds - only to find himself directly vis-a-vis the entire society. When individuals are not held together by local structures, the only form in which they can live together is in an unstructured mass society, Similarly, a mass society can only be based on individuals — that is on men in their isolation, whose identities are determined by their relationships with one another. Precisely because the individual claims to be equal to all other individuals he becomes an abstraction and is in effect reduced to a cipher.”
― Jacques Ellul, Propaganda: The Formation of Men's Attitudes

“Horizontal propaganda thus is very hard to make (particularly because it needs so many instructors), but it is exceptionally efficient through its meticulous encirclement of everybody, through the effective participation of all present, and through their public declarations of adherence. It is peculiarly a system that seems to coincide perfectly with egalitarian societies claim­ing to be based on the will of the people and calling themselves democratic: each group is composed of persons who are alike, and one actually can formulate the will of such a group. But all this is ultimately much more stringent and totalitarian than explosive propaganda. Thanks to this system Mao has succeeded in passing from subversive propaganda to integration propaganda.”
― Jacques Ellul, Propaganda: The Formation of Men's Attitudes

“Conditions for horizontal propaganda

The horizontal form of propaganda needs two conditions: first of all a lack of contact between groups. A member of a small group must
not belong to other groups in which he would be subjected to other influences that would give him a chance to find himself again and with it the strength to resist. This is why the Chinese Communists insisted on breaking up traditional groups, such as the family. A private and heterogeneous group (with different ages, sexes and occupations) the family is a tremendous obstacle to such propaganda. In China, where the family was still very powerful, it had to be broken up. The problem is very different in the United States and in the Western societies there the social structures are sufficiently flexible and disintegrated to be no obstacle. It is not necessary to break up the family in order to make the group dynamic and fully effective: the family already broken up. It no longer has the power to envelop the individual; it is no longer the place where the individual is formed and has his roots. The field is clear for the influence of small groups.”
― Jacques Ellul, Propaganda: The Formation of Men's Attitudes

“Integration propaganda and the educated

Let us note right away a final aspect of Integration Propaganda: the more comfortable, cultivated, and informed the milieu to which it is address, the better it works. Intellectuals are more sensitive than peasants to integration propaganda. In fact, they share the stereotypes of a society even when they are political opponents of the society.”
― Jacques Ellul, Propaganda: The Formation of Men's Attitudes

“Propaganda of integration

The less educated and informed the people to whom propaganda of agitation is addressed, the easier it is to make such propaganda. That is why it is particularly suited for use among the so-called lower classes (the proletariat) and among African peoples. There it can rely on some key words of magical import, which are believed without question even though the hearers cannot attribute any real content to them and do not fully understand them....

In contrast to this propaganda of agitation is the PROPAGANDA OF INTEGRATION — the propaganda of developed nations and characteristic of our civilization; in fact it did not eXist before the 20TH century. It is a propaganda of conformity- It is related to the fact, analyzed earlier, that in Western society it is no longer sufficient to obtain a transitory political act (such as a vote); one needs total adherence to a society's truths and behavioral patterns.

As the more perfectly uniform the societv, the stronger its power and effectiveness each member should be only an organic and functional fragment of it, perfectly adapted and integrated. He must share the stereotypes, beliefs and reactions of the group: he must be an active participant in its economic, ethical, esthetic, and political doings. All his activities, all his sentiments are dependent on this collectivity. And, as he is often reminded, he can fulfill himself only through this collectivity, as a member of the group.

Propaganda of integration thus aims at making the individual participate in his society in every way. It is a long-term propaganda, a self-reproducing propaganda that seeks to obtain stable behavior, to adapt the individual to his everyday life, to reshape his thoughts and behavior in terms of the permanent social setting. We can see that this propaganda is more extensive and complex than propaganda of agitation it must be permanent, for the Individual can no longer be left to himself.”
― Jacques Ellul, Propaganda: The Formation of Men's Attitudes

“Government use of agitation propaganda

Governments also employ this propaganda of agitation when after having been installed in power, they want to pursue a revolutionary course of action. Thus Lenin, having installed the Soviets, organized the agitprops and developed the long campaign of agitation in Russia to conquer resistance and crush the kulaks. In such a case, subversion aims at the resistance of a segment of a class, and an internal enemy is chosen for attack. Similarly, most of Hitler's propaganda was propaganda of agitation. Hitler could work his sweeping social and economic transformations only by constant agitation, by overexcitement, by straining energies to the utmost. Nazism grew by successive waves of feverish enthusiasm and thus attained its revolutionary objectives. Finally, the great campaigns in Communist China were precisely propaganda of agitation. Only such propaganda could produce those "great leaps forward.”
― Jacques Ellul, Propaganda: The Formation of Men's Attitudes

“Projection

The propa­gandist will not accuse the enemy of just any misdeed, he will accuse him of the very intention that he himself has and of trying
to commit the very crime that he himself is libont In commit. He who wants to provoke a war not only prrnluims his own peaceful intentions but also accuses the other party of provocation. He who uses concentration camps accuses his neighbor of doing so. He who intends to establish a dictatorship always insists that his adversaries are bent on dictatorship. The accusation aimed at the other's intention clearly reveals the intention of the accuser.”
― Jacques Ellul, Propaganda: The Formation of Men's Attitudes

“Group intensity and propaganda effectiveness

We now take up another basic trait of the social psychology of propaganda: the more intense the life of a group to which an individual belongs the more active and effective propaganda is. A group in which feelings of belonging are weak, in which common objectives are imprecise or the structure is in the process of changing, in which conflicts are rare, and which is not tied to a collective focus of interest, cannot make valid propaganda either to its members or to those outside. But where the vitality of a group finds expression in the forms mentioned, it not only can make effective propaganda but also can make its members increasingly sensitive to propaganda in general. The more active and alive a group, the more its members will listen to propaganda and believe it.”
― Jacques Ellul, Propaganda: The Formation of Men's Attitudes

“Superficial news for the average man

This situation makes the "current-events man" a ready target for propaganda. Indeed, such a man is highly sensitive to the influence of present-day currents; lacking landmarks, be follows all currents. He Is unstable because he runs after what happened today; he relates to the event and therefore cannot resist any impulse coming from that event. Because he is immersed in current affairs, this man has a psychological weakness that puts him at the mercy of the propagandist. No confrontation ever occurs between the event and the truth; no relationship ever exists between the event and the person. Real information never concerns such a person. What could be more striking, more distressing more decisive than the splitting of the atom, apart from the bomb itself? And yet this great development is kept in the background, behind the fleeting and spectacular result of some catastrophe or sports event because that is the superficial news the average man wants. Propaganda addresses itself to that man; like him, it can relate only to the most superficial aspect of a spectacular
event, which alone can interest man and lead him to make a certain decision or adopt a certain attitude.”
― Jacques Ellul, Propaganda: The Formation of Men's Attitudes