Luxury Sales Force Management Quotes

“It is necessary to adapt the nature of training sessions and their style throughout a salesperson’s career (Figure 14).”
― Michaela Merk, Luxury Sales Force Management: Strategies for Winning Over Your Brand Ambassadors

“brand books need to include:   the brand’s essence the creator’s message pointing to the origin of the brand the brand’s history the brand’s values, which need to be visible in all marketing tools the brand’s expertise the core target group the graphic charter illustrating the use of the logo and the brand colors product and brand images product combinations merchandising guidelines indicating the way the brand should be displayed in stores.”
― Michaela Merk, Luxury Sales Force Management: Strategies for Winning Over Your Brand Ambassadors