Haunted Empire Quotes

“Watching Cook and his team that day, it was impossible not to recall the absolute mastery that Jobs had displayed so many times on this very stage. He too had indulged in his share of bullshit, but at least his bullshit had been mesmerizing.”
― Yukari Iwatani Kane, Haunted Empire: Apple After Steve Jobs —Insights Into Tim Cook's Leadership, Product Development, and the Future of Apple

“Apple’s products were conceived around a kitchen table that Ive had set up in the industrial design studio.”
― Yukari Iwatani Kane, Haunted Empire: Apple After Steve Jobs —Insights Into Tim Cook's Leadership, Product Development, and the Future of Apple

“If you don’t cannibalize yourself,” he used to say, “someone else will.”
― Yukari Iwatani Kane, Haunted Empire: Apple After Steve Jobs —Insights Into Tim Cook's Leadership, Product Development, and the Future of Apple

“his sexual orientation was irrelevant. Cook had little personal time. He might as well have been married to Apple.”
― Yukari Iwatani Kane, Haunted Empire: Apple After Steve Jobs —Insights Into Tim Cook's Leadership, Product Development, and the Future of Apple

“Cook could do more with a pause than Jobs ever could with a swear word.”
― Yukari Iwatani Kane, Haunted Empire: Apple After Steve Jobs —Insights Into Tim Cook's Leadership, Product Development, and the Future of Apple

“One favorite place to go was BJ’s Restaurant and Brewhouse, which was so close that employees treated it like their private watering hole. They jokingly called it IL7, the unofficial seventh building on campus.”
― Yukari Iwatani Kane, Haunted Empire: Apple After Steve Jobs —Insights Into Tim Cook's Leadership, Product Development, and the Future of Apple

“We don’t spend a lot of energy on old technologies. We spend a lot of energy where the vectors are going.”
― Yukari Iwatani Kane, Haunted Empire: Apple After Steve Jobs —Insights Into Tim Cook's Leadership, Product Development, and the Future of Apple

“a great company stay great without its visionary leader? I thought that if any company could, it would be Apple.”
― Yukari Iwatani Kane, Haunted Empire: Apple After Steve Jobs —Insights Into Tim Cook's Leadership, Product Development, and the Future of Apple

“Tim Cook was a master of spreadsheets, not innovation. Since Cook had taken charge, legions of young MBAs had been hired to help feed the new CEO’s love of data crunching. For Christensen, that was a huge red flag. “When we teach people to be data-driven, we condemn them to take action when the game is over because there’s no data about the future,” said Christensen, adding facetiously that when he died, he planned to ask God why he only made data available about the past.”
― Yukari Iwatani Kane, Haunted Empire: Apple After Steve Jobs —Insights Into Tim Cook's Leadership, Product Development, and the Future of Apple

“Your time is limited, so don’t waste it living someone else’s life,”
― Yukari Iwatani Kane, Haunted Empire: Apple After Steve Jobs —Insights Into Tim Cook's Leadership, Product Development, and the Future of Apple

“Apple also stopped depending on market research and surveys. “If I’d have asked my customers what they wanted,” Jobs quoted Henry Ford, “they would have told me, ‘A faster horse.”
― Yukari Iwatani Kane, Haunted Empire: Apple After Steve Jobs —Insights Into Tim Cook's Leadership, Product Development, and the Future of Apple

“After years of incremental improvements by Microsoft, the release of Windows 95 brought Apple’s software superiority to a nearly complete end as it matched and exceeded the Mac in almost every feature.”
― Yukari Iwatani Kane, Haunted Empire: Apple After Steve Jobs —Insights Into Tim Cook's Leadership, Product Development, and the Future of Apple

“In a strange way, Samsung was legitimized by Apple’s attacks. The iPhone maker deemed the competition from the Galaxy to be serious enough to challenge.”
― Yukari Iwatani Kane, Haunted Empire: Apple After Steve Jobs —Insights Into Tim Cook's Leadership, Product Development, and the Future of Apple

“Cook was a methodical and efficient CEO. Unlike Jobs, who seemed to operate on gut, Cook demanded hard numbers on projected cost and profits. He expected teams to stick to the budget.”
― Yukari Iwatani Kane, Haunted Empire: Apple After Steve Jobs —Insights Into Tim Cook's Leadership, Product Development, and the Future of Apple

“The company traditionally shied away from celebrities because it considered its products to be the star, or in Apple’s inside lingo, the “hero.”
― Yukari Iwatani Kane, Haunted Empire: Apple After Steve Jobs —Insights Into Tim Cook's Leadership, Product Development, and the Future of Apple

“The key, as Cook well knew, was to find a collective equilibrium. At one of the memorial services, he had talked about how his predecessor had modeled Apple after the Beatles.”
― Yukari Iwatani Kane, Haunted Empire: Apple After Steve Jobs —Insights Into Tim Cook's Leadership, Product Development, and the Future of Apple

“Apple never cared about anything other than increasing product quality and decreasing production cost,” Li Mingqi, a former Foxconn factory manager, told the newspaper. “Workers’ welfare has nothing to do with their interests.”
― Yukari Iwatani Kane, Haunted Empire: Apple After Steve Jobs —Insights Into Tim Cook's Leadership, Product Development, and the Future of Apple

“His stamina was so inhuman that some wondered if he was actually human. Cook worked twelve to fourteen hours a day but insisted he was not a workaholic.”
― Yukari Iwatani Kane, Haunted Empire: Apple After Steve Jobs —Insights Into Tim Cook's Leadership, Product Development, and the Future of Apple

“Cook was a seasoned businessman and arguably a better manager than Jobs.”
― Yukari Iwatani Kane, Haunted Empire: Apple After Steve Jobs —Insights Into Tim Cook's Leadership, Product Development, and the Future of Apple

“Jobs expressed regret that he hadn’t been a better father. He wished he better understood his daughters.”
― Yukari Iwatani Kane, Haunted Empire: Apple After Steve Jobs —Insights Into Tim Cook's Leadership, Product Development, and the Future of Apple

“Working for Cook required a thick skin and a shared sense of perfectionism. Cook was never satisfied with the status quo, and he rarely doled out praise.”
― Yukari Iwatani Kane, Haunted Empire: Apple After Steve Jobs —Insights Into Tim Cook's Leadership, Product Development, and the Future of Apple

“Cook also tackled Apple’s monstrous inventory. The company had already started whittling it down, but Cook considered any inventory to be fundamentally evil. “You kind of want to manage it like you’re in the dairy business,” he had said. “If it gets past its freshness date, you have a problem.”
― Yukari Iwatani Kane, Haunted Empire: Apple After Steve Jobs —Insights Into Tim Cook's Leadership, Product Development, and the Future of Apple

“Before the iPod, iPhone, and iPad, Apple’s products had been primarily purchased by Apple fans, designers, and other discerning users willing to pay a big premium. Now Apple’s products had become mainstream.”
― Yukari Iwatani Kane, Haunted Empire: Apple After Steve Jobs —Insights Into Tim Cook's Leadership, Product Development, and the Future of Apple

“guys were the rebels, man, the underdogs.”
― Yukari Iwatani Kane, Haunted Empire: Apple After Steve Jobs —Insights Into Tim Cook's Leadership, Product Development, and the Future of Apple