How the World Sees You Quotes

“When you stop trying to be all things to all people, you can stop worrying about being liked and start building relationships that allow you to be loved. If you are not creating a negative response from somebody, you’re probably not very fascinating to anybody.”
― Sally Hogshead, How the World Sees You: Discover Your Highest Value Through the Science of Fascination

“Different is better than better. Different doesn’t try to turn you into something else. Different allows you to highlight the singular traits you already have within you. You aren’t necessarily better than your competition. But you are already different.”
― Sally Hogshead, How the World Sees You: Discover Your Highest Value Through the Science of Fascination

“THREE COMMUNICATION LESSONS FROM THE MOST FASCINATING BRANDS       1.   Don’t focus on how you are similar to others, but how you are different. Leading brands stand out by sharpening their points of difference. The more clearly and distinctly a brand can pinpoint its differences, the more valuable it becomes. If a brand can carve out a very clear spot in people’s minds, the product or service ceases to be a commodity. As we’ll see in Part II, different personality Advantages can be more valuable than similar ones. 2.   Your differences can be very small and simple. The reality is, most products are virtually indistinguishable from their competitors. Yet a leading brand can build a strong competitive edge around very minor differences. Similarly, you don’t need to be dramatically different than everyone else—your difference can be minute, as long as it is clearly defined. The more competitive the market, the more crucial this becomes. 3.   Once you “own” a difference, you can charge more money. People pay more for products and people who add distinct value in some way. And just as customers pay more for fascinating brands, employers pay higher salaries for employees who stand out with a specific benefit. If you are an entrepreneur or small business owner, your clients and customers will have a higher perceived value of your time and services if they can clearly understand why you are different than your competitors. The more crowded the environment, the more crucial these lessons become.”
― Sally Hogshead, How the World Sees You: Discover Your Highest Value Through the Science of Fascination

“Throughout your career, you will compete against people who are more established, more famous, more connected, more specialized. But they can’t be you. They can’t capture your highest distinct value. Only you have you.”
― Sally Hogshead, How the World Sees You: Discover Your Highest Value Through the Science of Fascination

“The reality is, strengths can be copied. It’s true for your company, and also for you. Products can be replicated. Benefits can be improved upon, secret formulas uncovered, winning systems beaten. People can outdo your strengths. But nobody can outdo who you are. Your personality is the only aspect of your work that nobody can copy. People can copy your product, your pricing, your actions, your recipe or program or formula. But they can never replicate who you are. Who you are is the greatest differentiator you’ve ever had.”
― Sally Hogshead, How the World Sees You: Discover Your Highest Value Through the Science of Fascination

“Competition might motivate you at first, urging you to expend more dollars and energy to win. But if competition leads you down the wrong path, you’ll be stuck playing someone else’s game.”
― Sally Hogshead, How the World Sees You: Discover Your Highest Value Through the Science of Fascination

“Who you are is the greatest differentiator you’ve ever had.”
― Sally Hogshead, How the World Sees You: Discover Your Highest Value Through the Science of Fascination

“But over time, people can lose their innate ability to fascinate. They acquire layers of boring.”
― Sally Hogshead, How the World Sees You: Discover Your Highest Value Through the Science of Fascination

“Your personality is your natural weapon against distraction, competition, and commoditization. The more value you add, the less you have to compete on price, and the less likely you are to become a commodity.”
― Sally Hogshead, How the World Sees You: Discover Your Highest Value Through the Science of Fascination

“Forbes describes how Daniel Kahneman, a Nobel Prize-winning psychologist, discovered that “people would rather do business with a person they like and trust rather than someone they don’t, even if the likeable person is offering a lower quality product or service at a higher price.”
― Sally Hogshead, How the World Sees You: Discover Your Highest Value Through the Science of Fascination

“It matters less how you see the world. It matters more how the world sees you. If you fail to understand what your audience truly values, then you can’t communicate yourself in a way that makes people want to build connection and loyalty.”
― Sally Hogshead, How the World Sees You: Discover Your Highest Value Through the Science of Fascination

“tip for applying this learning: To get people to “fall in love” with your ideas, don’t solely rely on numbers and data. People can tune out this type of input relatively easily. But if you communicate with a story or experience, you create an emotion. Start your next meeting with a story instead of a spreadsheet. Make your audience feel as well as think. Connect emotionally with them by telling a personal anecdote that reinforces the point of your presentation. Or draw upon a nostalgic shared memory. Once you inspire emotion, your listener will be less likely to disengage, and more likely to remember and respond to your message.”
― Sally Hogshead, How the World Sees You: Discover Your Highest Value Through the Science of Fascination

“If you are not creating a negative response from somebody, you’re probably not very fascinating to anybody.”
― Sally Hogshead, How the World Sees You: Discover Your Highest Value Through the Science of Fascination

“If you want to increase perceived value for you and your work, you need to focus on who you are, rather than what you do.”
― Sally Hogshead, How the World Sees You: Discover Your Highest Value Through the Science of Fascination

“You don't need to find the light, you ARE the light; and when you let your personality shine you can light up the world.”
― Sally Hogshead, How the World Sees You: Discover Your Highest Value Through the Science of Fascination

“develop your own compelling way of attracting business, and getting results.”
― Sally Hogshead, How the World Sees You: Discover Your Highest Value Through the Science of Fascination

“Fascination is not the same as interest. It’s a neurological state of intense focus, one that creates an irresistible feeling of engagement.”
― Sally Hogshead, How the World Sees You: Discover Your Highest Value Through the Science of Fascination

“The reality, however, is that “better” is not better. Better is a mirage. It keeps you chained to the same way of working as your competition. Better is temporary. Better is a flimsy edge that can be toppled in a millisecond by someone with a bigger following, a lower price, a more convenient location, a fancier degree, a shinier award, a newer technology, a more skillful skill. Better is not always better. Sometimes, it’s worse.”
― Sally Hogshead, How the World Sees You: Discover Your Highest Value Through the Science of Fascination

“The addictive nature of Web browsing can leave you with an attention span of nine seconds—the same as a goldfish.”
― Sally Hogshead, How the World Sees You: Discover Your Highest Value Through the Science of Fascination

“A Lesson That Everyone Can Learn from The Change Agent Breakthrough innovation requires going against the grain.”
― Sally Hogshead, How the World Sees You: Discover Your Highest Value Through the Science of Fascination

“The Change Agent’s Top 5 Adjectives 1. Inventive—Change Agents are resourceful and artistic. As marketers, they come up with creative campaign ideas. As CEOs, they reinvent business models from the ground up. They find new solutions to depart from traditional methods. 2. Untraditional—They are unafraid to go against the grain. They can look at the same old from a fresh perspective. When people suggest, That’s how things are done over here, they ask, Have you tried it another way? They thrive when encouraged to experiment. 3. Self-propelled—They are highly motivated to keep developing new ideas. Each time they write their monthly report, they add a new section or change their colorful graphs. Their aversion to routine means they test alternative approaches. 4. Vivid—Their communication style is rarely shy. When presenting their ideas they may use a surprising story or challenging opinion. They captivate their audience by avoiding a predictable format. 5. Quick-witted—They think quickly, and perform well on their feet. In both professional and social situations, they enjoy witty conversation and spontaneous discussion.”
― Sally Hogshead, How the World Sees You: Discover Your Highest Value Through the Science of Fascination

“Your personality has a killer app. It’s your Fascination Advantage.”
― Sally Hogshead, How the World Sees You: Discover Your Highest Value Through the Science of Fascination

“If you are not the biggest player in your market, it’s dangerous to compete on the basis of price.”
― Sally Hogshead, How the World Sees You: Discover Your Highest Value Through the Science of Fascination

“Now you need to “front-load” your value. Cut to the chase. Get to the point. Make it short and sweet. The pressure is on. It’s almost as if people have developed collective ADD, swimming like a goldfish from one message to another, jumping from one email to the next.”
― Sally Hogshead, How the World Sees You: Discover Your Highest Value Through the Science of Fascination

“It turned out that experienced meditators activated the parts of the brain that suppress interruptions and they were able to completely block out the beeps. They protected their own state of fascination.”
― Sally Hogshead, How the World Sees You: Discover Your Highest Value Through the Science of Fascination

“When you’re in the zone, you’re more likely to have an epiphany or reach a solution. As you become less self-conscious, you’re more confident, which feels emotionally gratifying.”
― Sally Hogshead, How the World Sees You: Discover Your Highest Value Through the Science of Fascination

“The fact is that the financial advisor must find ways to distinguish himself not just during the initial sales process, but equally importantly on an ongoing basis to keep his clients from going elsewhere.”
― Sally Hogshead, How the World Sees You: Discover Your Highest Value Through the Science of Fascination