$100M Money Models Quotes

“Attraction Offers generate leads and convert them into customers. They turn advertising into money by offering something free or at a discount. We do this because everyone wants a great deal. In a great deal, customers get far more value than the price they pay. Strangers can only take your word on the value. But, they absolutely understand the price. For that reason, discounts make anything a great deal to just about anyone. And, the greater the discount, the better the deal. The greatest discount of all being free.”
― Alex Hormozi, $100M Money Models: How To Make Money

“Feature Downselling Service Quality. This means a lot of things. I will give you a few ways I change the quality of services. Hint: This also works to increase the service quality. Service Quality Downsell: Instead of 5-minute response times, why don’t we just start you at overnight response times? You’ll save some money and you’ll still get your answers—just with a small delay. More Service Quality Features: Time Availability: Come specific times vs. whenever you want Days of week: Mon/Wed/Fri vs. All Days Times of day: 9 to 5 vs. 24hrs Amount of time: 15min Support Calls vs. 60min Support Calls Location Availability: This one location vs. all locations we own Cancellations: Reschedule fees vs. free Speed Of Response: Reply in minutes vs. hours vs. days etc. Speed Of Delivery: Wait in line vs. priority, same day/next day vs. next week etc. Service Ratio: One-on-one vs. one-to-many vs. many-to-one Communication Method: Text Support vs. Chat Support vs. Video Call Support etc. Provider Qualifications: Owner vs. long-time employee vs. new employee, etc. Live vs. Recorded: Watch it happening now vs. watch it after it happens later In-Person vs. Remote: Watch where it happens vs. watch it somewhere else DIY, DWY, DFY. Do It Yourself vs. Done With You vs. Done For You Expirations: Works forever vs. works for X time vs. works at specific times Personalization: Generic vs. made just for you Insurance/Guarantee: Lengths of time: For One Year vs. For Life Coverage: Specific bad thing happens vs. Any bad thing happens Terms: Unconditional vs. Only if you do XYZ”
― Alex Hormozi, $100M Money Models: How To Make Money