Z.E.R.O. Quotes

“Identify your 70/20/10 (or 60/30/10 depending on risk appetite). Most people know of this allocation from the innovation approach that Eric Schmidt pioneered at Google: 70 percent of time allocated to core business tasks, 20 percent to projects directly related to the core business, and 10 percent dedicated to projects unrelated to the core business.”
― Joseph Jaffe, Z.E.R.O.: Zero Paid Media as the New Marketing Model

“What you should do is hire very smart people who are a good fit. And then you should expose them (and yourself) to ideas. The ideas should come from within and from outside.”
― Joseph Jaffe, Z.E.R.O.: Zero Paid Media as the New Marketing Model

“Advertising is a tax paid for being unremarkable.*” If that is true, then this tax is rising fast, which is good news for the government—not to mention production companies, media sellers, and agencies—”
― Joseph Jaffe, Z.E.R.O.: Zero Paid Media as the New Marketing Model