Free-To-Play Quotes

“Sessioning is simply the process of showing your player an exit for a play session. It might seem counterintuitive, but it appears in a great number of successful F2P titles. It is, to reuse the soap opera analogy, a cliffhanger.”
― Will Luton, Free-to-Play: Making Money From Games You Give Away

“in F2P, the things you must sell are the things that provide esteem or self-actualization—digital experiences that make a player feel good—because people don’t buy things, they buy emotions.”
― Will Luton, Free-to-Play: Making Money From Games You Give Away