Zero to One Quotes

“VCs must find the handful of companies that will successfully go from 0 to 1 and then back them with every resource.”
― Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future

“Sequencing markets correctly is underrated, and it takes discipline to expand gradually. The most successful companies make the core progression—to first dominate a specific niche and then scale to adjacent markets—a part of their founding narrative.”
― Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future

“Lo contrario es incierto. Independientemente de lo potente que sea tu producto —aun cuando encaje fácilmente con hábitos ya establecidos y a todo el mundo que lo pruebe le guste de inmediato—, debes seguir apoyándolo con un sólido plan de distribución.”
― Peter Thiel, De cero a uno: Cómo inventar el futuro

“has inventado algo nuevo, pero no has inventado un modo efectivo de venderlo, tienes un mal negocio, independientemente de lo bueno que sea el producto en sí.”
― Peter Thiel, De cero a uno: Cómo inventar el futuro

“Max Levchin, cofundador de PayPal, dice que las startups deberían intentar que su equipo inicial fuera a nivel personal lo más parecido posible.”
― Peter Thiel, De cero a uno: Cómo inventar el futuro

“El mejor lugar para buscar secretos es aquel donde nadie esté buscándolos. La mayoría de la gente piensa sólo en términos de lo que le ha sido enseñado;”
― Peter Thiel, De cero a uno: Cómo inventar el futuro

“Es imposible encontrar secretos si no los buscas.”
― Peter Thiel, De cero a uno: Cómo inventar el futuro

“El modo más claro para conseguir una mejora diez veces mayor es inventar algo completamente nuevo.”
― Peter Thiel, De cero a uno: Cómo inventar el futuro

“el sistema de estrellas Michelin generan una cultura de intensa competitividad que puede volver locos a los cocineros.”
― Peter Thiel, De cero a uno: Cómo inventar el futuro

“We didn’t assemble a mafia by sorting through résumés and simply hiring the most talented people. I had seen the mixed results of that approach firsthand when I worked at a New York law firm. The lawyers I worked with ran a valuable business, and they were impressive individuals one by one. But the relationships between them were oddly thin.”
― Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future

“every single company in a good venture portfolio must have the potential to succeed at vast scale.”
― Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future

“Many of us at PayPal logged 100-hour workweeks. No doubt that was counterproductive,”
― Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future

“it does something others cannot.”
― Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future

“you must study the endgame before everything else.”
― Blake Masters, Zero to One: Notes on Start Ups, or How to Build the Future

“You should never assume that people will admire your company without a public relations strategy”
― Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future

“the single most powerful pattern I have noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas. This”
― Blake Masters, Zero to One: Notes on Start Ups, or How to Build the Future

“No sector will ever be so important that merely participating in it will be enough to build a great company.”
― Blake Masters, Zero to One: Notes on Start Ups, or How to Build the Future

“The Engineering Question Can you create breakthrough technology instead of incremental improvements? 2. The Timing Question Is now the right time to start your particular business? 3. The Monopoly Question Are you starting with a big share of a small market? 4. The People Question Do you have the right team? 5. The Distribution Question Do you have a way to not just create but deliver your product? 6. The Durability Question Will your market position be defensible 10 and 20 years into the future? 7. The Secret Question Have you identified a unique opportunity that others don’t see? We”
― Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future

“Brilliant thinking is rare, but courage is in even shorter supply than genius. Most”
― Blake Masters, Zero to One: Notes on Start Ups, or How to Build the Future

“In the real world outside economic theory, every business is successful exactly to the extent that it does something others cannot. Monopoly is therefore not a pathology or an exception. Monopoly is the condition of every successful business.”
― Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future

“It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.”
― Peter Thiel, Zero to One: Notes on Start Ups, or How to Build the Future

“the best problems to work on are often the ones nobody else even tries to solve.”
― Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future

“The engineer’s grail is a product great enough that “it sells itself.” But anyone who would actually say this about a real product must be lying: either he’s delusional (lying to himself) or he’s selling something (and thereby contradicting himself).”
― Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future

“Shallow men believe in luck, believe in circumstances…. Strong men believe in cause and effect.” In”
― Peter Thiel, Zero to One: Notes on Start Ups, or How to Build the Future

“being the first mover doesn’t do you any good if someone else comes along and unseats you. It”
― Peter Thiel, Zero to One: Notes on Start Ups, or How to Build the Future

“If you have invented sth new but you have not invented an effective way to sell it, you have a bad business - no matter how good the product”
― Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future

“Instead ask yourself: how much of what you know about business is shaped by mistaken reactions to past mistakes? The most contrarian thing of all is not to oppose the crowd but to think for yourself.”
― Peter Thiel, Zero to One: Notes on Start Ups, or How to Build the Future

“War metaphors invade our everyday business language: we use headhunters to build up a sales force that will enable us to take a captive market and make a killing. But really it’s competition, not business, that is like war: allegedly necessary, supposedly valiant, but ultimately destructive.”
― Peter Thiel, Zero to One: Notes on Start Ups, or How to Build the Future

“Our task today is to find singular ways to create the new things that will make the future not just different, but better—to”
― Peter Thiel, Zero to One: Notes on Start Ups, or How to Build the Future

“If you think something hard is impossible, you’ll never even start trying to achieve it.”
― Peter Thiel, Zero to One: Notes on Start Ups, or How to Build the Future