Design Anthropology Quotes

“Design is not a politically or socially neutral space. Concepts are increasingly phenomena that mediate what kinds of relationships individual people, citizens, consumers, and users have with governments, corporations, and international bodies.”
― Wendy Gunn, Design Anthropology: Theory and Practice

“Tim Brown, the CEO of the international design and innovation firm IDEO, clearly acknowledges this affinity when he writes that designers need to go out and observe people’s experiences in the real world rather than rely on extensive quantitative data to develop their insights.”
― Wendy Gunn, Design Anthropology: Theory and Practice