Hacking Kickstarter, Indiegogo Quotes

“And don’t just email them once.  Keep them up to date, wanting more.  Give new tidbits every 1-2 weeks leading up to the launch, then email them the day before launch, 3 days into the campaign, one week into the campaign, 2 weeks and with one week and 48 hours left.  Always provide updated information and a call to action. Short and sweet and frequent.”
― Patrice Williams Marks, Hacking Kickstarter, Indiegogo: Raising Big Bucks in 30 Days