Experience Design Quotes

“But before we look back, we should make sure that we all have the same view of what we mean when we say design. To have a meaningful discussion of how business and design should be looking at each other’s worlds and working together, we need a common understanding of design and the role it plays to realize that what we take for granted about design has not always been the case.”
― Patrick Newbery, Experience Design: A Framework for Integrating Brand, Experience, and Value

“We agree. Certainly the rate of change of nearly everything over the past few decades has accelerated greatly. The kinds of work and the nature of the problems that designers work on have shifted as a result. We find it useful to look further back than the past few decades to understand what has led up to the situation today and why this recent increase in the frequency of change is so important for what business and design do together in the future.”
― Patrick Newbery, Experience Design: A Framework for Integrating Brand, Experience, and Value