Settling the Earth Quotes

“Richard Dawkins called bits of cultural information memes and treated them as transmitted and inherited in the same way as genes. But whereas genes can be understood in terms of chromosomes and the ACGT bases that form DNA, memes cannot. For example, is each technounit in a well-made arrow a meme or is the entire implement? Is it possible to regard the belief system of the Catholic Church as a super meme? Trying to reduce culture to bits of information is to miss the point of its agency in human activity.”
― Clive Gamble, Settling the Earth: The Archaeology of Deep Human History