Political Polling Quotes

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Political Polling: Strategic Information in Campaigns (Campaigning American Style) Political Polling: Strategic Information in Campaigns by Jeffrey M. Stonecash
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Political Polling Quotes Showing 1-1 of 1
“The concern in polling is to present the issue in the way it is likely to emerge in a campaign so the candidate has reasonably accurate information about how the public feels about the issue. The difficulty is that it is often not clear how an issue will emerge.”
Jeffrey M. Stonecash, Political Polling: Strategic Information in Campaigns