The Business of Belief Quotes

“There was a time when our minds were always on a roll. We used boxes and sticks to become astronauts and artists. We created fantasy characters and outrageous worlds. We drew whimsical pictures and cooked up wild ideas. We were complete originals.”
― Tom Asacker, The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe

“We all live under the same sky, but we don’t all have the same horizon.”
― Tom Asacker, The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe

“Do you believe you’re an outgrowth of a living sphere? A huge mass rocketing through space faster than a bullet shot out of a gun around another ball of fire? You may know it, but you don’t feel it. If you did—and I mean deep in your bones—it would profoundly change the way you live your life.”
― Tom Asacker, The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe

“As someone once said (and no, it wasn’t Einstein), “Computers are incredibly fast, accurate and stupid. Human beings are incredibly slow, inaccurate and brilliant. Together they are powerful beyond imagination.” Let us never confuse the two.”
― Tom Asacker, The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe

“J.R.R. Tolkien wrote, “A single dream is more powerful than a thousand realities.”
― Tom Asacker, The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe

“ignore all of that doubt-inducing information and be driven by curiosity and passion.”
― Tom Asacker, The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe

“Belief is a personal construct, an emotionally-colored fusion of imperfect mental processes like perception and memory.”
― Tom Asacker, The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe

“This self-reinforcing delusion is the real definition of insanity. We’re insane to think we can save or consume our way to peace and happiness. We’re insane to believe we can control people or work them to the brink of meltdown with no blowback. We’re insane to imagine that we can ravage the Earth to our hearts’ content. We’re insane to focus on the urgent at the expense of the important. And we’re insane to use the same thinking and methods and expect wildly different results. Have you been doing pretty much the same things over and over?”
― Tom Asacker, The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe

“We live in an age of distraction, of overwhelming amounts of conflicting information and competing priorities. And these complications can easily derail our progress on the bridge of belief. Belief requires focus. It demands that we follow the lead of our feeling mind, of our intuition and assumptions. Distractions and difficulties turn on our thinking mind, which undermines belief by overriding our instincts.”
― Tom Asacker, The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe

“W. Edwards Deming wrote, “If you can’t describe what you are doing as a process, you don’t know what you are doing.”
― Tom Asacker, The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe

“People are drawn across the bridge of belief by their anticipation of a better experience and a better life. Effective leaders ignite people’s imaginations by painting vivid, compelling, and personally relevant pictures—ones that move them. As John Quincy Adams made clear, “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”
― Tom Asacker, The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe