Jony Ive Quotes

“The thing is, it’s very easy to be different, but very difficult to be better.”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“Innovation,” he wrote, “is rarely about a big idea; more usually it’s about a series of small ideas brought together in a new and better way.”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“He was ego-free, which was very rare in the design student world. Most design students had lots of ego and very little talent. Jony was the other way around.”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“if there’s not some sort of friction in a move forward, your step is not as consequential as you’d like to believe it is.”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“He thought it essential for youngsters to develop tenacity “so there’s never an idle moment”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“When you are a designer, you have to be able to convey your ideas to people who are not designers; perhaps they are financing you or going to do the production, and you have to be able to turn them on to the product and its feasibility. Jony was able to do that.”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“The iPhone When we are at these early stages in design . . . often we’ll talk about the story for the product—we’re talking about perception. We’re talking about how you feel about the product, not in a physical sense, but in a perceptual sense. —JONY IVE”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“nothing is left to chance; everything must be deeply considered.”
― Leander Kahney, Jony Ive: The Genius Behind Apple’s Greatest Products

“Jony, too, would become a master of the approach, agreeing with Jobs’s mantra: ‘Simplicity is the ultimate sophistication.”
― Leander Kahney, Jony Ive: The Genius Behind Apple’s Greatest Products

“When you see the most dramatic shift is when you transition from an abstract idea to a slightly more material conversation,’ Jony said.”
― Leander Kahney, Jony Ive: The Genius Behind Apple’s Greatest Products

“The thing is, it’s very easy to be different, but very difficult to be better. —JONY IVE”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“The late eighties was a good vintage. ID was not yet fashionable so a lot of people were doing it for the right reasons - to make good design, not become stars.”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“He was completely interested in humanizing technology.”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“He hated computers having names like ZX75 and numbers of megabytes. He hated technology as it was in the 1990s.”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“Jony avoided styling his products to protect them from dating too quickly. “In an era of rapid change, Ive understood that style has a corrosive effect on design, making a product seem old before its time. By avoiding style, he found that his designs could not only achieve greater longevity, he could focus instead on the kind of authenticity in his work that all designers aspire to, but rarely achieve.”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“A big definition of who you are as a designer, it’s the way you look at the world”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“In their constant iterations, Apple was beating the “fast followers”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“how you feel about the product, not in a physical sense, but in a perceptual sense.”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“inventory as “not only evil, but fundamentally evil”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“Design is not incidental to modern economies but integral; not a part of success but the heart of success; and not a sideshow but the centrepiece,”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“Jony took every opportunity to include his colleagues at awards ceremonies, a clear acknowledgment that the work he was being celebrated for was always a group effort”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“if there’s not some sort of friction in a move forward, your step is not as consequential as you’d like to believe it is”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“It’s not just what it looks like and feels like. Design is how it works.. the kind of detail that turns an ordinary product into an artifact”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“our goal is not just to make money but to make great products.. make only first-class products with high margins so that Apple could continue to develop even better first-class products”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“impressed with a designer to the point of intimidation”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“When most students might build half a dozen models, Jony had built a hundred”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“It was never a case of just going through the motions.”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“When I die, my tombstone is going to say: “The Guy Who Hired Jonathan Ive”!”
― Leander Kahney, Jony Ive: The Genius Behind Apple’s Greatest Products

“We have something really exciting for you today,” said Steve Jobs on October, 23, 2001,”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products

“Enter the need for so-called friction stir welding (FSW), a solid-state welding process invented in 1991. It’s actually less of a weld than a recrystallization,”
― Leander Kahney, Jony Ive: The Genius Behind Apple's Greatest Products