The Validation Economy Quotes

“Personalization without validation feels hollow. It may get clicks. But it won’t move decisions.”
― Ian Michiels, The Validation Economy: In the Age of AI, B2B Marketers Stay Indispensable by Doing What AI Can't

“Fail to engage the AI system, and you may never make the shortlist. Fail to persuade the human committee, and you won’t close the deal.”
― Ian Michiels, The Validation Economy: In the Age of AI, B2B Marketers Stay Indispensable by Doing What AI Can't

“AI Automation doesn’t replace human judgment—it spotlights where it’s needed most.”
― Ian Michiels, The Validation Economy: In the Age of AI, B2B Marketers Stay Indispensable by Doing What AI Can't

“In a world where AI can create anything, the only thing that matters is what someone’s willing to stand behind.”
― Ian Michiels, The Validation Economy: In the Age of AI, B2B Marketers Stay Indispensable by Doing What AI Can't

“As AI floods the buyer journey with content and insight, the question isn’t ‘What do we say?’—it’s ‘Who will they believe?”
― Ian Michiels, The Validation Economy: In the Age of AI, B2B Marketers Stay Indispensable by Doing What AI Can't