Landing Page Optimization Quotes

“Average conversion rates for most e-commerce websites are typically low—usually around 1–2 percent—due to the high commitment level needed from the visitor.”
― Tim Ash, Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

“The Rules of Web Awareness If the visitor can’t find something easily, it does not exist. If you emphasize too many items, all of them lose importance. Any delay increases frustration.”
― Tim Ash, Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

“Do you have what I want? Why should I get it from you?”
― Tim Ash, Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

“In his book Submit Now: Designing Persuasive Web Sites (New Riders Press, 2002), Andrew Chak closely follows the AIDA model and applies it specifically to website visitors.”
― Tim Ash, Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

“Conversion rates for lead-generation sites are usually calculated based on the percentage of visitors who begin and complete the lead generation form or process. Average conversion rates are often higher for lead-generation websites since the commitment required (such as providing an e-mail address) is a lot lower than for an e-commerce purchase.”
― Tim Ash, Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

“Conversion rates for e-commerce sites can be measured by looking for the percentage completion rate of visitors who start and finish the checkout process. Average conversion rates for most e-commerce websites are typically low—usually around 1–2 percent—due to the high commitment level needed from the visitor. Highly optimized sites can reach the 15–25 percent conversion rate range.”
― Tim Ash, Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

“The final group of undecideds contains a wide variety of people. Some of them are almost there—a small improvement in your landing page or website might get them over the hump and result in the desired action. Others may need significant additional persuasion and hand-holding in order to come around. Figure 1-5 shows the range of possible visitor dispositions toward the desired conversion action. Figure 1-5: Visitor dispositions Unless your website is truly ineffectual, you are already converting some of the maybes.”
― Tim Ash, Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions